38 results on '"Twedt, Dik"'
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2. A Marketing Strategy for Marketing Knowledge. Or How to Publish and Prosper
3. Who Is the Ama?
4. The American Marketing Association in 1960
5. How to Plan New Products, Improve Old Ones, and Create Better Advertising
6. How Much Value Can Be Added Through Packaging?
7. The American Marketing Association in 1973
8. How Can the Advertising Dollar Work Harder?
9. Why A Marketing Research Code of Ethics?
10. A Cash Register Test of Sales Effectiveness
11. Toward a Single System of Standard Geographic Units
12. How Does Brand Awareness-Attitude Affect Marketing Strategy?
13. A Convenient Recording Matrix for Planning the Tabulation Schedule
14. What about the Relationships among Sales, Advertising, and Earnings?
15. How Long Does It Take to Introduce New Products?
16. Urgently Needed: A Standard Geographic Unit
17. Does the "9 Fixation" in Retail Pricing Really Promote Sales?
18. How Important to Marketing Strategy Is the "Heavy User"?
19. How Can the Marketing Man Market Himself?
20. How Stable Are Advertiser-Advertising Agency Relationships?
21. What Is the "Return on Investment" in Marketing Research?
22. Is an "Audit Bureau of Interviews" Needed Now?
23. Is the Talent Pool for Marketing Managers Drying up?
24. What Time Allocation Is Most Productive for Sales Managers?
25. What about Other Sources of Sampling Error?
26. What Is a "Convenient Food"?
27. What Effect Will the "Fair Packaging and Labeling Act" Have on Marketing Practices?
28. How Is Sales Income Allocated to Marketing Services?
29. Market Segmentation. Johan Arndt
30. The Critical Partnership: Standards of Advertising Agency Selection and Performance Mack Hanan
31. Clinical versus Statistical Prediction Paul E. Meehl
32. The Language of Dynamic Psychology as Related to Motivation Research Joseph W. Wulfeck Edward M. Bennett
33. Advertising: Communications for Management John W. Crawford
34. Big Business and the Mass Media Bernard Rubin
35. Marketing Research: Text and Cases Harper W. Boyd, Jr. Ralph Westfall Stanley F. Stasch
36. A Review of Consumer Research Fundamentals from Abroad
37. Toward Integration in Livestock Marketing
38. Audit Bureau of Criticisms
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