314 results on '"RELATIONSHIP marketing"'
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2. RELATIONSHIP MARKETING’S IMPORTANCE IN MODERN CORPORATE CULTURE
3. Consumer as Stakeholder in Service Crises: Perspectives from Services Marketing
4. Customer Lifetime Value: Stochastic Optimization Approach
5. RELATIONSHIP MARKETING AND THE MARKETING PRODUCTIVITY PARADIGM
6. Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data
7. Manufacturer Governance of Foreign Distributor Relationships: Do Relational Norms Enhance Competitiveness in the Export Market?
8. How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
9. A Configurational Perspective on Key Account Management
10. Consumer Trust, Value, and Loyalty in Relational Exchanges
11. Building Brand Community
12. Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations
13. Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
14. Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects
15. Core Competence and Education
16. On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
17. Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
18. Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres
19. Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences
20. Commercial Friendships: Service Provider-Client Relationships in Context
21. Marketing and the 'Re-Enchantment' of School Management
22. Guanxi versus the Market: Ethics and Efficiency
23. The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
24. The Dark Side of Long-Term Relationships in Marketing Services
25. "Foreseeing" Marketing
26. The Role of Marketing
27. Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
28. Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective
29. A Communication-Based Marketing Model for Managing Relationships
30. Advertising Intimacy: Relationship Marketing and the Services Consumer
31. An Exploratory Investigation of Organizational Antecedents to New Product Success
32. The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships
33. Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
34. Dynamic Relationship Marketing
35. Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture
36. Relationship Value: Drivers and Outcomes in International Marketing Channels
37. Discipline and Reward: The Surveillance of Consumers through Loyalty Cards
38. Toward A Positive Theory of Social Entrepreneurship. On Maximizing Versus Satisficing Value Capture
39. Exploring Data Collection Innovations by Examining the Effects of Relationship Marketing on Performance in Times of Crisis
40. Dynamic Targeted Pricing in B2B Relationships
41. Factors Influencing the Break Even Probabilities of Agency Recruited Low Value Charity Donors
42. Beginning Again: Change and Renewal in Intellectual Communities
43. Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework
44. International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences
45. Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective
46. The implementation of relationship marketing by independent Egyptian hotels
47. Competitive channel relationship management: When resellers establish competing manufacturer relationships
48. Donor Complaints About Fundraising: What Are They and Why Should We Care?
49. University-industry collaboration from a relationship marketing perspective: an empirical analysis in a Spanish University
50. Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry
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