13 results on '"Alden, Dana L."'
Search Results
2. How Perceived Brand Globalness Creates Brand Value
3. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
4. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
5. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
6. The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?
7. Young Adult Preferences for Physician Decision-Making Style in Japan and the United States
8. Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers
9. Antibiotics and Upper Respiratory Infections : The Impact of Asian and Pacific Island Ethnicity on Knowledge, Perceived Need, and Use
10. Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments
11. An Examination of Cognitive Factors Related to Humorousness in Television Advertising
12. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
13. A Market Expansion Ability Approach to Identify Potential Exporters
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.