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2. Measuring Heterogeneous Reservation Prices for Product Bundles
3. How Much Does the Market Value an Improvement in a Product Attribute?
4. A Web-Based Methodology for Product Design Evaluation and Optimisation
5. Using Computers to Realize Joint Gains in Negotiations: Toward an "Electronic Bargaining Table"
6. Genetic Algorithms for Product Design
7. Individualized Hybrid Models for Conjoint Analysis
8. Competence of IT Professionals in E-Business Venture Teams: The Effect of Experience and Expertise on Preference Structure
9. Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
10. Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids
11. Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach
12. Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
13. Representation and Inference of Lexicographic Preference Models and Their Variants
14. Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
15. A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
16. A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis
17. Attribute Range Effects in Binary Response Tasks
18. A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences
19. A Comparison of Conjoint Methods When There Are Many Attributes
20. The Cost of Simplifying Preference Models
21. The Choice Theory Approach to Market Research
22. Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis
23. Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach
24. Conjoint Analysis Reliability: Empirical Findings
25. An Application of a Product Positioning Model to Pharmaceutical Products
26. Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics
27. Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data
28. Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis
29. A Comparison of Ranking, Rating and Reservation Price Measurement in Conjoint Analysis
30. The Effect of Differences in the Number of Attribute Levels on Conjoint Results
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