Recent advances in conceptual integration or blending theory, as well as new insights of cognitive linguists and psychologists into such experiential aspects as perspectivization, profiling, and the role of idealized cognitive and cultural models, have been of great interest to many stylisticians working in related areas. These developments have given rise to a new paradigm for literary studies---cognitive poetics or stylistics. After an initial and almost exclusive focus on the study of conceptual metaphors (see e.g. the special issue of Sty/e [36.3] on Cognitive Approaches to Figurative Language), cognitive stylisticians have now considerably broadened their field of investigation, as witnessed by the three books reviewed here: an introductory textbook by Peter Stockwell, and two collections of articles, one edited by Joanna Gavins and Gerard Steen, and the other by Elena Semino and Jonathan Culpeper., Peter Stockwell. Cognitive Poetics: An Introduction. New York: Routledge, 2002. x + 193 pp. $80.00 cloth; $25.95 paper. Joanna Gavins and Gerard Steen, eds. Cognitive Poetics in Practice. New York: [...]