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1. Strategic communication with employees in large European companies: A typology

Author

Voynnet Fourboul, Catherine and Bournois, Frank

Subjects
Management -- Methods, Business communication -- Methods, Business, Business, international
Abstract

The acceptance of changes through communication is of great significance in large European companies. A study of six leading companies helped to examine current communication policy and practices in Europe. The results emphasize the significant role of national culture in such communications processes. A typology of communications patterns is provided, including attitudes between corporate headquarters and subsidiaries.

Published
1999

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