1. What Drives Media Slant? Evidence From U.S. Daily Newspapers
- Author
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Gentzkow, Matthew and Shapiro, Jesse M.
- Subjects
Newspapers -- Analysis ,Consumer behavior -- Analysis ,Business ,Economics ,Mathematics - Abstract
To authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.3982/ECTA7195 Byline: Matthew Gentzkow (*), Jesse M. Shapiro (**) Keywords: Bias; text categorization; media ownership Abstract: We construct a new index of media slant that measures the similarity of a news outlet's language to that of a congressional Republican or Democrat. We estimate a model of newspaper demand that incorporates slant explicitly, estimate the slant that would be chosen if newspapers independently maximized their own profits, and compare these profit-maximizing points with firms' actual choices. We find that readers have an economically significant preference for like-minded news. Firms respond strongly to consumer preferences, which account for roughly 20 percent of the variation in measured slant in our sample. By contrast, the identity of a newspaper's owner explains far less of the variation in slant. Author Affiliation: (*)University of Chicago Booth School of Business, 5807 S. Woodlawn Avenue, Chicago, IL 60637, U.S.A. and NBER;gentzkow@chicagobooth.edu (**)University of Chicago Booth School of Business, 5807 S. Woodlawn Avenue, Chicago, IL 60637, U.S.A. and NBER;jesse.shapiro@chicagobooth.edu Article History: Manuscript received May, 2007; final revision received August, 2009.
- Published
- 2010