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Abstract So what does the concept of 'sense of community' mean to a rural society? Some would argue that sense of community is more important to rural society because it [...]

Byline: Eric C. Schwarz Sport marketing and management have become significant professions within the global landscape of the sport and business industry. Sport marketing and management have had a historical association with the sport sciences; however, there has been a trend to change the focus towards a business orientation at both the educational and professional levels. Does that mean sport marketing and management are no longer important to the sport sciences? The author seeks to answer that question by researching the biophysical, psychosocial and sociocultural domains of sport science to determine whether each domain plays an integral role in sport marketing and management while also enhancing the ability of sport scientists to advance their fields of study. The research shows that, because of the hybrid nature of sport management, there is a need for cross-disciplinary education in sport sciences and sport marketing and management. This requires educators to recognise that interdisciplinary dialogue between sport studies and management needs to take place to assure the future growth of the profession across disciplines. In addition, there is a need for various elements within the professions of sport marketing, sport management and sport sciences to build effective and efficient relationships, collaborations and cooperative efforts.

Byline: Eric C. Schwarz The role of sport marketing in contributing to social capital is derived from the historical relationship of marketing methods and the social sciences. Examples can be found in psychology (attitudes, consumer behaviour, motivation, participation levels, perceived value, perceptions, satisfaction levels), sociology (ethics and morals, ethnicity, gender equity, globalisation, performance enhancement, politics, race, social class and setting, violence and deviance), economics (accounting, asset markets, consumption levels, investments in sport products, labour equilibrium, pricing) and anthropology (cultural identity, ethnography, history of sport, human development and movement, rituals). In addition, market research validates most of these activities and the advertising of sport is related to many of the creative arts. The goal of this paper is to take a look at how marketing seems, in most cases, to have moved away from the social sciences into the business realm by bringing awareness to the historical relationship by articulating the role sport marketing plays in contributing to the social psychological concepts of 'social capital' and 'sense of community'.

Well, this has been a busy few months planning for the 10th Anniversary Conference, implementing new initiatives, and of course the continued trials and tribulations with the new website. Past-President [...]

As I enter the second year as President of the Sport Marketing Association, I am pleased to announce that the organization is continuing to grow and thrive! Our financial status [...]

What a great conference in Houston! As I sit back and reflect on the 9th Annual Sport Marketing Association Conference, I cannot express enough my gratitude and appreciation to Gregg [...]

The Center for Sport Management Research and Education (CSMRE) at Texas A&M University (http://www.csmre.net) has been selected to host the 9th Annual Sport Marketing Association (SMA) Conference. The Sport Management [...]

Happy New Year! I hope everyone has had a restful Christmas holiday and your semester has gotten off to a great start. This is a year of change for the [...]