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14 results on '"Rigby, Emma"'

1. Direct Stats

Author

Rigby, Emma

Subjects
Electronic mail systems -- User statistics -- Surveys, E-mail, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

This month Measurement of email open rates is becoming less reliable, says Silverpop's 2005 broken link study. Emma Rigby reports. Silverpop found that, while open rates declined by up to [...]

Published
2006

2. Trailblazer: Game Play

Author

Rigby, Emma

Subjects
Massive -- Marketing -- Technology application -- Company forecasts, Internet/Web advertising -- Influence -- Technology application, Gambling industry -- Marketing -- Technology application -- Company forecasts, Company marketing practices, Internet/Web advertising, Company business forecast/projection, Technology application, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

Mitch Davis, CEO of Massive, says ads in online games are a win-win for everyone, writes Emma Rigby. Such is the seductive power of video gaming that players may neglect [...]

Published
2005

3. Tourists respond to online invitation

Author

Rigby, Emma

Subjects
Internet/Web advertising -- Statistics -- Target marketing, Travel industry -- Information management -- Target marketing -- Statistics -- Advertising, Sales promotions -- Information management -- Target marketing -- Statistics, Online travel services -- Advertising -- Statistics -- Target marketing, Online travel service, Company systems management, Internet/Web advertising, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

One of the fastest growing markets on the web is tourism. Emma Rigby finds out how the industry can cash in. Tourism in the UK is big business. The domestic [...]

Published
2005

4. The Revolution Masterclass on domain names

Author

Rigby, Emma

Subjects
NetNames -- Service enhancement -- Management, Computer services industry -- Service enhancement -- Management, Domain names -- Usage -- International aspects, Company business management, Internet address/domain name, Computer services industry, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

A new European domain suffix will bring into focus the challenges faced by those companies with an online presence, says Emma Rigby. It's about to get hot again in the [...]

Published
2005

5. Search engine marketing: The Revolution Masterclass on search engine marketing

Author

Rigby, Emma

Subjects
Internet/Web search services -- Usage -- Marketing, Web sites -- Marketing -- Usage, Text search and retrieval software, Company marketing practices, Company Web site/Web page, Internet search software, Internet/Web search service, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

How can brands improve the ranking of their products and services in both natural and sponsored search listings? Emma Rigby finds out. According to Jupiter Research, 55 per cent of [...]

Published
2005

6. Insurance: Insurers explore the power of digital

Author

Rigby, Emma

Subjects
Internet marketing -- Usage -- Customer relations -- Services, Insurance industry -- Marketing -- Services -- Customer relations, Marketing research -- Usage, Company marketing practices, Insurance industry, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

How can insurers target customers who only shop online once a year? Emma Rigby finds out. It's not an exciting way to spend your hard-earned cash, but the best things [...]

Published
2004

7. Vital statistics

Author

Rigby, Emma

Subjects
Broadband transmission -- Market research -- Competitions -- Forecasts and trends, Marketing research, Market trend/market analysis, Broadband Internet, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

This month With new players entering the broadband market, Emma Rigby looks at the potential repercussions. Next year will mark the start of a new competitive price war among alternative [...]

Published
2004

8. Trailblazer: Boy zone

Author

Rigby, Emma

Subjects
Mykindaplace.com Ltd. -- Officials and employees -- Service introduction -- Planning, Corporate directors -- Planning -- Beliefs, opinions and attitudes, Computer services industry -- Officials and employees -- Service introduction -- Planning, Company business planning, Computer services industry, Company service introduction, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

Serial entrepreneur and teen girls' portal managing director Charlie Redmayne tells Emma Rigby how he plans to succeed with his next project - a site for teenage lads Unravelling the [...]

Published
2004

9. Trailblazer: Search patterns

Author

Rigby, Emma

Subjects
Internet/Web search services -- Technology application -- Product development -- Planning, Computer software industry -- Planning -- Product development -- Technology application, Text search and retrieval software, Company business planning, Internet search software, Technology application, Internet/Web search service, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

Blinkx co-founder Kathy Rittweger tells Emma Rigby how her company is planning to revolutionise the way computer users look for information. Blinkx, a start-up based in both London and San [...]

Published
2004

10. Online dating: Love and money

Author

Rigby, Emma

Subjects
Dating services -- Evaluation -- Statistics -- Economic aspects, Online information services -- Management -- Evaluation -- Statistics -- Economic aspects, Online services -- Management -- Evaluation -- Statistics -- Economic aspects, Information services -- Management -- Evaluation -- Statistics -- Economic aspects, Company business management, Online information service, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

As the online dating industry hots up, Emma Rigby finds digital brands are confident enough to step offline. If the course of true love never did run smooth, it's a [...]

Published
2004

11. The Usability Report: Marketing and Usability - Usability can work for all online marketers

Author

Rigby, Emma

Subjects
Internet/Web advertising -- Evaluation -- Public opinion -- Usage, Business enterprises -- Marketing -- Usage -- Public opinion, Web sites -- Usage -- Evaluation -- Public opinion, Brand image -- Management -- Public opinion -- Usage, Company marketing practices, Company business management, Company Web site/Web page, Internet/Web advertising, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

Brands are wasting money on their online ad campaigns simply because they fail to test the effectiveness of advertisements before they go live. Emma Rigby reports. Brands would not launch [...]

Published
2004

12. Working with agencies: Optimise your agency

Author

Rigby, Emma

Subjects
Advertising agencies -- Services, Internet marketing -- Management -- Services, Business enterprises -- Marketing, Brand image -- Management, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

With the right strategy in place, Emma Rigby discovers, trusting an agency to handle your online branding can bring results. When marketers hold on to a paternal vision of how [...]

Published
2004

13. Vital statistics

Author

Rigby, Emma

Subjects
Internet/Web advertising -- Influence -- Evaluation, Business enterprises -- Advertising -- Company sales and earnings -- Methods, Internet/Web advertising, Company earnings/profit, Advertising, marketing and public relations, Business, Computers and office automation industries, Business, international
Abstract

This month, UK advertisers want independent third-party verification of web site data . Emma Rigby has the figures. Measurability and accountability have been claimed as benefits of online marketing, but, [...]

Published
2004

14. Spot the Smart

Author

Rigby, Emma

Subjects
Daimler-Benz AG, Transportation equipment industry, Business, General interest
Abstract

Byline: EMMA RIGBY DRIVING through the urban jungle has taken on a new meaning with the launch of Mercedes-Benz's 10 customised Smart cars. For an extra pound sterling1,500, Smart owners [...]

Published
2002

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