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2 results on '"Ptacek, Greg"'

1. Disneyland for Adults

Author

Ptacek, Greg

Subjects
Disneyland -- Services, Amusement parks -- California, Adults, Business, Travel industry
Abstract

Theme park can be enriching for adults as well as children Disneyland is generally thought of as the domain of kids or families with kids. With a little planning and [...]

Published
2000

2. CinemaScore tracks 'intent to rent' among moviegoers

Author

Ptacek, Greg

Subjects
CinemaScore -- Services, Marketing research firms -- Services, Video recording industry -- Surveys, Video production companies -- Surveys, Arts and entertainment industries, Business
Abstract

CinemaScore tracks 'intent to rent' among moviegoers When determining a unit buy on a theatrical title, you can bet plenty of retailers spend hours trying to calculate the magic number [...]

Published
1991

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