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1. An analysis of b2b relationship quality among Iranian managers: a comparison between Iranian managers and English managers

Author

Naude, Peter, Ashnai, Bahar, Chaharsooghi, Kamal, and Perzon, Hakan

Subjects
Business to business exchanges -- Quality management, Managers -- Practice, Iranians -- Practice, Business-to-business exchange, Business, Business, general
Abstract

The characteristics of relationship quality in business-to-business setting and how these vary between different countries are studied. Profit, followed by trust and power, is the most important relationship quality attribute and are of higher importance for Iranian managers compared to UK managers. Other differences are discussed.

Published
2007

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