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The detailed characterization of the molecular structure of a novel mesogen, DoBDPMP (4-(dodecyloxy)benzoic acid 4-[((4-(dimethylamino)phenyl)imino)methyl]phenyl ester), in solid, meso and isotropic phases, and also the determination of the orientational order of the core fragment is discussed. The dimethyamino-containing nematogen is expected to retain its mesophase even in the presence of a nonmesogenic nitro- or cyano-substituted phenyl ring containing acceptor.