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Purpose: This study aims to propose a conceptual framework for intrapreneurship skills and innovative acts among iGen graduates. Design/methodology/approach: This study adapts the knowledge-attitude-behavior (KAB) theory to examine the relationship between intrapreneurship skills, attitude, and innovative behaviour since the theory provides a systematic approach to integrating knowledge and behaviour. A set of literature was explored and examined to propose the conceptual framework. Findings: A conceptual framework was proposed for the study of intrapreneurship skills and innovative acts among iGen graduates. Research limitations/implications: This paper is a review paper from other journals, and the data is yet to be collected. Practical implications: The study can be used as a guideline for a company to identify potential talent for their organizations. Besides, policymakers or educational institutions could benefit from this study by creating and developing more talented workers in the future. Originality/value: This study focuses on the intrapreneurship skills among iGen graduates and how their innovation behaviour will be affected in their daily work. Keywords: Intrapreneurship, Innovation, Entrepreneurship, Human Resource Management, Introduction In the fast-paced and ever-evolving landscape of the contemporary workplace, the emergence of the iGeneration (iGen), born between 1995 and 2012, has ushered in a new era of talent [...]

Purpose: This research study aims to explore the role of digitization in enhancing marketing strategies in the adventure-based tourism industry. With the increasing importance of digital technologies and platforms, understanding their impact on marketing effectiveness becomes crucial for businesses operating in this sector. Design/methodology/approach: By conducting a comprehensive literature review and employing a mixed-methods approach, this research seeks to examine the current state of adventure-based tourism digitization, identify effective digital marketing strategies, and provide valuable insights and recommendations. Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Practical implications: Adventure-based tourism has gained popularity as travelers seek unique and thrilling experiences. In this digital age, harnessing the power of digitization for marketing is crucial in promoting adventure-based tourism destinations and services. This research paper employs a bibliometric analysis approach to explore the existing body of literature on adventure-based tourism digitization and its implications for effective marketing strategies. Originality/Value: By systematically reviewing and analyzing academic articles, this study identifies trends, gaps, and emerging themes in the literature, offering valuable insights for tourism practitioners, policymakers, and researchers. Keywords: adventure-based tourism, digitization, digital technologies, target audience engagement, sustainable growth, digital marketing initiatives, content strategies, social media utilization, mobile applications, Introduction Adventure-based tourism has witnessed exponential growth in recent years as an increasing number of travelers seek experiences that go beyond traditional leisure activities. This growth presents both opportunities and [...]

Purpose: This article shall examine the importance of communication management strategies in addressing the internal communication crises. Customer service officers who are satisfied are less likely to quit, neglect work, and produce defective products, and they are more likely to remain loyal to the bank. Effective communication management is essential for attaining employee satisfaction. Additionally, organizations need to use communication management strategies to make sure that the appropriate information reached the right people at the right time. Design/methodology/approach: The researcher plan to study the importance of communication management strategies in addressing internal communication crises among customer service officers in Malaysia. Findings: The study's findings are anticipated to serve as a paradigm for communication management practices in the financial services industry's handling of internal communication crises. By devising the Communication Management Strategies Model for internal communication crisis management, organizations can mitigate the negative effects of such crises, such as employee stress, anxiety, and low morale. Research limitations: The following studies should prioritize the examination of sectors, such as the tourism sector, oil and gas, or financial services industry. The study's generalizability is crucial for future research. Practical implications: This investigation is also intended to benefit the public and private sectors, as well as employees. Originality: It is crucial to identify and apply efficient communication management strategies to reduce the consequences of such a crisis. This aligns with the findings of a prior study that emphasized the significance of implementing effective communication management strategies within an organization. Keywords: communication, customer service officer, internal crisis communication, Introduction An organizational crisis, such as an occurrence that is viewed by managers and stakeholders as being highly significant, unforeseen, and potentially causing disruption, has the ability to jeopardize an [...]

Purpose: To determine the level of clarity towards the digitalization of information post-Covid 19. To develop a preliminary 'Tourgital' framework for the tourism industry in Seremban District post-Covid 19. To analyze the impact of 'Tourgital' in Seremban District post-Covid 19. Design/methodology/approach: The researcher will discuss the approach they intend to use to obtain valid and reliable data. There are several topics that will be covered, including the procedure, action plan, sampling, and data interpretation. The conceptualization and operationalization of these variables for the research will also be stated by the researcher. Findings: As in below context Research limitations/implications: The tourists while visiting the Seremban district. Practical implications: Both TAM and UTAUT models can be useful for the development of the Tour Digital acceptance framework. In turn, the development of an acceptance framework for the Tour Digital system in the Seremban District can benefit both tourists and tourism stakeholders. It is worthy of mention that the presentation of credible information, security measures, and positive reviews can help establish trust in the Tour Digital system, or better known as the 'TOURGITAL' concept. Originality/value: A preliminary framework called a journey map has been constructed to conclude the objectives that have been focused on by referring to the results that were collected from the respondents and analysis data. The framework as shown in Figure 3. Keywords: Tourgital, acceptance framework, tourist experience, Seremban district, digital platform, Introduction COVID-19 had a significant negative impact on the tourism industry worldwide, but in a much narrower scope, the pandemic that has now turned epidemic was particularly severe in Seremban [...]

Purpose: This study aimed to identify the influence of job demands on academicians' mental health in selected public universities in Malaysia. Findings: This study examined the effects of job demand on academics' mental health in Malaysian public universities using the JD-R model. Given that employee happiness was strongly correlated with mental health, it is crucial to pay a particular attention to how job demands can lead to stressful life events and other detrimental outcomes Research limitations/implications: This study may bring to the developing guidelines for workload management, implementing mental health support programs, and creating a more supportive work environment. The comparison across institutions can be done and may lead to the interdisciplinary collaboration which can offer comprehensive insights and solutions. However, some research implications and limitations associated with this study such as the sampling bias, self-reported data, as this study is a cross-sectional design and Findings from a specific study may not be fully generalizable to all academicians due to differences in disciplines, institutions, and cultural contexts. Practical implications: Studying the influence of job demand on the mental health of academicians has several practical implications, both for individuals working in academia and for institutions and policymakers as it increased awareness and self-care among academicians, allowing early intervention implementation, improving workplace policies, reducing stigma, improving employee's productivity, expansion of research in this topic, and many more. It can lead to improved mental well-being, productivity, and the overall quality of education and research in academia. Originality/value: Focusing on public universities in Malaysia adds a unique contextual dimension to the study. Malaysia has its own educational system, cultural factors, and socioeconomic conditions that can influence job demands and mental health in distinct ways compared to studies conducted in other countries. It can provide insights specific to the Malaysian context, inform policy decisions, enhance the work environment, and ultimately contribute to the well-being of both academicians and students in the Malaysian higher education system. Keywords: Job demands, mental health, online learning, academicians, sustainable development goal, Introduction The World Health Organization (WHO) (2022) defined mental health as 'a state of mental well-being that enables people to cope with the stresses of life, realize their abilities, learn [...]

Purpose: This study aims to unravel the influences on academic performance among faculty members in Malaysian public universities, with a specific focus on burnout. By examining the factors contributing to burnout and its impact on academic performance, this research sheds light on the complexities of the relationship. Design/methodology/approach: The sample included 431 academicians from 20 universities. The study focused on job demands, perceived job burnout, job resources, and religious personality. Questionnaires were adapted from previous studies, and the Job Demands-Resources theory of burnout guided the research design. Data were analyzed using SPSS 23.0 and AMOS 23.0 with structural equation modeling. Finding: The results showed that all factors significantly predicted the variables. Perceived job burnout was moderate (mean score: 3.16) and mediated the relationship between job demands and performance. Religious personality moderated the relationship between job demands and burnout, while job resources moderated the relationship between job demands and performance. Research limitations/implications: The study recommends further research in different institutions to validate and expand the knowledge on job burnout among academicians, as it affects various aspects of academic performance in tertiary institutions. Keywords: Job Burnout, Academicians, Religious Personality, Job Demands, Malaysian Public University, Introduction In Malaysia, the Ministry of Higher Education (MOHE) is responsible for the education sector. The 19th Education Minister, Dr. Maszlee Malik said that both of the Malaysia Education Blueprint [...]