1. The Impact of CSR on Employees' Engagement. A Study on SMEs in Egypt
- Author
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Saad, Mohamed Mostafa, Gaber, Hazem Rasheed, and Labib, Ashraf Adel
- Subjects
Consumer preferences -- Social aspects ,Workers -- Social aspects ,Corporate social responsibility -- Social aspects ,Small and medium sized companies -- Social aspects ,Consumer behavior -- Social aspects ,Business - Abstract
Purpose:-With the rapid rise in the concept of Corporate Social Responsibility (CSR), this article examines the impact of CSR practices on employees' engagement in Egypt. Design/methodology/approach:-A quantitative study was conducted by distributing an online questionnaire on 226 employees working in the SMEs from five Egyptian cities in Egypt. The questionnaire was developed based on previously validated scales. Findings:-The findings showed that there is a significant influence of CSR practices towards the society on the cognitive and behavioral dimensions of employees' engagement. Furthermore, it showed that CSR practices towards employees only influenced the emotional dimension of employees' engagement. Surprisingly, the results showed that all form of CSR practices towards customers don't have an impact on employees' engagement. Research limitations/implications:-The article only examined the impact of CSR on employee' engagement in Egypt. Further research can investigate the role of CSR on other concepts such as loyalty and commitment. Practical implications:-This article provides important insights to the Egyptian SMEs regarding the importance of CSR practices in enhancing employees' engagement, where it shows the critical value of these practices to the SMEs' success. Originality/value:-This study contributes theoretically by focusing on the impact of CSR practices on employees 'engagement in the context of SMEs. Prior research has mainly focused on the impact of CSR on consumer attitudes and behaviors. Keywords: CSR, Employees' engagement, Egypt, SMEs, Developing countries. Category: Applied paper, 1. Introduction With the extensive challenges that small and medium enterprises (SMEs) are facing in today's business environment that is characterized by high levels of uncertainty and competition, it is [...]
- Published
- 2021