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Start Over Descriptor "MARKETING strategy" Publication Type Magazines Database Gale General OneFile
21,604 results on '"MARKETING strategy"'

1. Camp development: the art of building a market through standards

Author

Halliwell, Chris

Subjects
Marketing Strategy, Standard, Utilization, Microprocessor, Technology, American Telephone and Telegraph Co. -- Marketing, GO Corp. -- Marketing, AT and T Hobbit (Microprocessor) -- Marketing, Diffusion of innovations -- Planning, Standardization -- Planning, Technology -- Marketing
Published
1993

2. Selling the impossible dream

Author

Stinson, Joseph

Subjects
Education, High Technology, Funding, Marketing Strategy, High technology and education -- Economic aspects
Published
1993

3. Evolution of global key-system platforms

Author

Silverio, Vincent J., Brown, Sandra J., Houck, Warren B., Marinzoli, Giorgio, and Sern, Stacey D.

Subjects
Methods, Communications Equipment, Marketing Strategy, Key/Hybrid Telephone Systems, Telecommunications Switching Equipment, International Communications, Product development, Small business, AT&T Corp. Global Business Communications Systems (Southfield, Michigan) -- Product development, Telecommunication switching equipment -- Product development, International communication -- Equipment and supplies, Product development -- Management, Small business
Published
1993

4. Making broadband-ISDN successful

Author

Irvin, David Rand

Subjects
Telecommunications Switching Equipment, Telecommunications, Broadband, Applications, Marketing Strategy, Fiber Optics, New Technique, Photonics, ISDN, Telecommunication -- Innovations, Telecommunication switching equipment -- Innovations, Broadband transmission -- Innovations, Integrated Services Digital Network -- Analysis
Published
1993

6. Improving time to market in consumer products

Author

Sansone, Frank P. and Singer, Howard M.

Subjects
Performance Improvement, Customer Service, Marketing Strategy, Business Planning, Time to Market, Consumer Behavior, AT&T Corp. Consumer Products Div. -- Marketing, Telecommunications services industry -- Marketing
Published
1992

8. MRP application in a small manufacturing company

Author

Torkzadeh, G. and Sharma, Nikhil

Subjects
Manufacturing, MRP, Applications, Training of Employees, Marketing Strategy, Business Planning, Manufacturing industry -- Technology application, Material requirements planning -- Usage
Abstract

Today, international competition, rapidly changing technology, energy shortages, government regulations, and other factors are serious challenges to manufacturing firms. Many manufacturing companies are in a price-cost squeeze, as a result […]

Published
1991

9. Customer service

Author

Plauger, P.J.

Subjects
Customer Service, Service Merchandising, Computer Software Industry, Marketing Strategy
Abstract

The software business differs from others in several interesting ways. It is also more like other businesses than many programmers want to admit. The business of business has one universal […]

Published
1991

10. Meet the new competitors: they think in terms of speed-to-market

Author

Vesey, Joseph T.

Subjects
Manufacturing, Management, Product Life Cycle, Productivity, Time Management, Marketing Strategy, Competition, Applications, Product Development, Ford Motor Co. -- Product development, Oracle America Inc. -- Product development, Manufacturing industry -- Management
Abstract

Meet The New Competitors: They Think In Terms Of Speed-To-Market Faster, faster, faster! We're in a world that is obsessed with speed. "Time" has won the race to become our […]

Published
1990

11. JIT and quality assurance form a new partnership in manufacturing operations

Author

Gupta, Y.P. and Willborn, Walter W.O.

Subjects
Just in Time Inventory System, Trucking Industry, Competition, Business Planning, Marketing Strategy, Vendor Relations, Quality Control, Computer-Aided Manufacturing, Trucking
Abstract

JIT And Quality Assurance Form A New Partnership In Manufacturing Operations Over the past few years, the philosophy of Just-In-Time (JIT) has progressed from being relatively unknown to an everyday […]

Published
1990

12. The impact of environmental issues on materials and processes

Author

Graedel, Thomas E. and Guth, Leslie A.

Subjects
Environmental Protection, Companies, Business Planning, Marketing Strategy, Technology, International, Strategic Planning, Materials Handling, Process Control, Manufacturing, Telecommunications, Communications Equipment
Published
1990

13. Moscow diary: momentum unleashed by perestroika can't be reversed

Author

Boznak, Rudolph

Subjects
Soviet Union -- Economic aspects, Market Entry, Marketing Strategy, Government Regulation, Business Planning, Financial Analysis Software, Political Issue, Consortium, Joint Venture, Soviet Union
Abstract

Moscow Diary: Momentum Unleashed By Perestroika Can't Be Reversed It is an understatement to say that we are living in one of the most dramatic and unpredictable moments in world […]

Published
1990

14. Competition in the 1990's will demand bold moves from industry management

Author

Stahl, John F.

Subjects
Manufacturing, Competition, International, Business Planning, Marketing Strategy, Management by Objectives, Outlook, Strategic Planning, Manufacturing industry -- Management
Abstract

During the decade of the 1990's, American companies will continue to meet formidable competition in the world market for high value products those having excellent quality at the right price. […]

Published
1990

15. UNIX, CASE, AD/Cycle, and everything

Author

Keuffel, Warren

Subjects
Trade Show, UNIX, Program Development Techniques, Structured Design Techniques, Strategic Planning, Marketing Strategy
Abstract

UNIX, CASE, AD/Cycle, and everything I've been on the road two out of the last four weeks, first to Washington, D.C., for UniForum, the annual event for UNIXoids, and then […]

Published
1990

17. Toshiba launches its new laptops

Author

Seybold, Andrew M.

Subjects
Toshiba America Inc. -- Product introduction, Laptop Computers, Product Introduction, New Technique, High Resolution, Marketing Strategy, Manufacturers, Business, Computers, Computers and office automation industries, High technology industry, Toshiba T1000XE (Portable computer) -- Product introduction, Toshiba T1200XE (Portable computer) -- Product introduction
Abstract

Toshiba introduces the T1000XE and T1200XE laptop computers intended to compete aggressively in the laptop market with machines from Compaq and other vendors. The T1000XE is the same as the T1000SE except that a 20Mbyte hard disk replaces the 3.5-inch floppy and LapLink III resides in ROM; the 80C286-based machine runs at 9.54 MHz and has 1Mbyte of LIM/EMS 3.2-compatible RAM. The laptop weighs 6.4 pounds, runs up to two hours on batteries and costs $2,699. The T1200XE 80286-based laptop weighs 7.9 pounds, uses a high-resolution CGA screen and a keyboard layout much like the AT 101-key standard, and costs $3,999 with 1Mbyte of RAM and DOS 4.01. The T1200XE has a remote connector supporting external monitors, but the T1000XE does not; the screens on both systems are 7.75 by 4.875 inches, have a one-to-one aspect ratio and use a technique called sidelighting for illumination.

Published
1990

19. The reinvention of John Sculley

Subjects
Apple Inc. -- Management, Computer industry -- Management, Management Style, Business Planning, Marketing Strategy, Computer industry, Business, Computers and office automation industries
Published
1994

20. A Warped launch

Author

Black, Edwin

Subjects
Marketing Strategy, Promotion of Product, Operating System, Installing Software, Debugging, International Business Machines Corp. -- Marketing, OS/2 Warp (Operating system) -- Marketing
Published
1994

21. Going for the gold

Author

Kliewer, Bradley D.

Subjects
Operating System, OS/2, Software Design, Installing Software, Marketing Strategy, Market Analysis, International Business Machines Corp. -- Marketing, OS/2 Warp (Operating system) -- Design and construction
Published
1994

23. 'Crazy is praise for us.' (Canon Inc's new technology plans)

Author

Eisenstodt, Gale

Subjects
Computer peripherals industry -- Product development, Printers (Computers) -- Product development, Product Development, Marketing Strategy, Competition, Company Profile, Non-impact printers, Laser Printer, Ink Jet Printer, Revenue, Growth, Profit, Canon Inc. -- Product development
Published
1994

24. California, here we stay

Author

Koselka, Rita

Subjects
Telecommunications services industry -- Marketing, Communications industry -- Marketing, Cellular telephone services industry -- Planning, Marketing Strategy, Regional, Telephone Company, Company Profile, Telecommunications Services Industry, Telecommunications Service, Pacific Telesis Group -- Marketing, AirTouch Communications Inc. -- Mergers, acquisitions and divestments
Published
1994

25. Learning to listen

Author

Kindley, Mark

Subjects
Interview, Computer industry, Client/Server Architecture, Microcomputer, Marketing Strategy, File Server, File servers, IBM Personal Computer Co. -- Officials and employees, Computer industry -- Marketing, File servers -- Marketing
Published
1994

26. Serving ads

Author

Raben, Joseph

Subjects
Internet, Marketing Strategy, Online Information Service, Advertising (Industry)
Published
1994

27. Integrator USConnect goes national via virtual corporation

Subjects
U.S. Connect Partners Inc. -- Management, Strategic Planning, Computer Systems Integrator, Marketing Strategy, Organization Structure, New Technique, Computers, Computers and office automation industries
Published
1994

28. Microsoft's Unix strategy: compete through cooperation

Author

Davis, Dwight B.

Subjects
Microsoft Corp. -- Marketing, Marketing Strategy, UNIX, Computer Software Industry, Interoperability, Operating System, Computers, Computers and office automation industries
Published
1994

29. Finding the right slot

Author

Cone, Edward

Subjects
Company Profile, Marketing Strategy, Systems Software, SystemSoft Corp. -- Marketing, Computer software industry -- Marketing
Published
1994

31. Interactive ads

Author

Wilder, Clinton

Subjects
Advertising (Industry), New Technique, Online Information Service, Interactive Video, Marketing Strategy, Advertising -- Innovations
Published
1994

32. I plead guilty

Author

Newton, Harry

Subjects
Marketing Strategy, Retailing, Customer Service, Support Services, Public Relations, Guidelines, Business Planning
Abstract

The phone rang. "Help us. We're the 12th largest in our industry. Our sales are over $1.6 billion. We want a strategy to encompass the whole computer telephony thing. You […]

Published
1994

33. The Warp campaign: phasers on stun

Author

Black, Edwin

Subjects
Competition, Marketing Strategy, Operating System, International Business Machines Corp. -- Marketing, OS/2 Warp (Operating system) -- Marketing
Published
1994

34. Diamond Multimedia launches $4MM marketing effort for upgrade kits

Subjects
Multimedia Technology, Marketing Strategy, Multimedia Upgrade Kit, Diamond Multimedia Systems Inc. -- Marketing, Diamond Multimedia Systems Diamond Multimedia Kit 1000 (Multimedia upgrade kit) -- Marketing, Diamond Multimedia Systems Diamond Multimedia Kit 5000 (Multimedia upgrade kit) -- Marketing
Published
1994

35. Microsoft's Chase answers your Win95 questions

Subjects
Microsoft Corp. -- Marketing, Apple Inc. -- Product information, Computer software industry -- Product information, Operating systems -- Marketing, Utility programs -- Usage, 32-Bit Operating System, Interview, User Interface, Third-Party Vendor, Applications, Marketing Strategy, Customer Service, Competition, Business, Computers and office automation industries, Microsoft Windows 95 (Operating system) -- Marketing
Published
1994

36. EDI: the right market at the right time

Author

Lyons, Daniel

Subjects
Electronic data interchange, VAR, Market Entry, Marketing Strategy, Value-added resellers -- Planning, Electronic data interchange -- Marketing
Published
1994

38. Can Unruh bring Unisys all the way back?

Author

Guterl, Fred

Subjects
Financial Report, Company Profile, Strategic Planning, Growth, Chief Executive Officers, Marketing Strategy, Client/server architecture, Unisys Corp. -- Finance, Computer industry -- Finance, Client/server architecture -- Marketing
Published
1994

40. Whatever happened to BBN?

Author

Caldwell, Bruce

Subjects
Strategic Planning, Reorganization, Chief Executive Officers, Marketing Strategy, Bolt Beranek and Newman Inc. -- Management, Computer software industry -- Management
Published
1994

41. Help desk software fills the knowledge gap

Author

Parker, John, American soldier

Subjects
Help Desk Software, VAR, Market Analysis, Outlook, Marketing Strategy, Computer software industry -- Product information, Customer service
Published
1994

42. Expert systems: rules you can use

Author

Melymuka, Kathleen

Subjects
Expert Systems, Market Analysis, VAR, Marketing Strategy, Expert systems -- Design and construction, Computer software industry -- Product information
Published
1994

43. Solid margins from solid state disks

Author

Cook, Rick

Subjects
Disk Emulator, Market Analysis, Performance Measurement, VAR, Marketing Strategy, Computer storage device industry -- Product information, Random access memory -- Design and construction
Published
1994

44. Selling Internet access

Author

Franklin, Curtis, Jr.

Subjects
Internet, VAR, Marketing Strategy, Internet -- Usage, Information services -- Usage, Electronic mail systems -- Usage
Published
1994

45. Infoliteracy

Author

Drucker, Peter F.

Subjects
Chief executive officers -- Vocational guidance, Chief executive officers, Computer Literacy, Business Planning, Organizational Behavior, Marketing Strategy, Job Responsibility
Published
1994

47. Will Apple fit in?

Author

Francis, Peter L. and Needle, David

Subjects
Market Penetration, Marketing Strategy, Strategic Planning, Chief Executive Officers, Apple Inc. -- Marketing, Computer industry -- Marketing
Published
1994

49. The golden touch

Author

Smith, Carrie R.

Subjects
Mutual Fund, Stock Market, Securities industry, Company Profile, Marketing Strategy, Charles Schwab & Company Inc. -- Marketing
Abstract

Charles Schwab has got the touch. More than 20 years after giving the individual investor his first reasonable crack at trading stocks and bonds by way of cheaper commissions, Charles […]

Published
1994

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