44 results on '"brand hate"'
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2. Negative consumer–brand relationships in services: does gender matter?
3. The national rugby league and the Bundesliga: a study of brand hate
4. Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
5. Inward negative emotions and brand hate in users of snow-sports’ brands
6. When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development
7. The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
8. How to transform brand haters into forgivers through emotional intelligence?
9. Brand hate in the cosmetic industry: drugstore versus luxury make-up brands
10. Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets
11. Two decades of brand hate research: a review and research agenda
12. The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms
13. Hate towards brands of educational institutions: she hates for ideology, and he hates for previous experiences
14. Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry
15. The moderating role of complaint handling on brand hate in the cancel culture
16. Motives of the self and brand hate
17. Brand hate: a literature review and future research agenda
18. The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM
19. Brand hate and retaliation in Muslim consumers: does offensive advertising matter?
20. Transmission of negative brand-relevant content on social media
21. Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach
22. “I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities
23. Brand bullying: from stressing to expressing
24. The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China
25. I can’t stop hating you: an anti-brand-community perspective on apple brand hate
26. Love is not blind: investigating a love-hate transition among luxury fashion brand consumers
27. The effect of fake news in marketing halal food: a moderating role of religiosity
28. “Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism
29. Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry
30. “Fight or flight”: coping responses to brand hate
31. Reverse (brand) anthropomorphism: the case of brand hitlerization
32. A new love–hate scale for sports fans
33. Brand hate: a multidimensional construct
34. China crisis : An illustration of the damaging effects of brand hate
35. Bracing for backlash : Understanding anti-brand behavior and how to deploy brand recovery strategies
36. Negative outcomes of positive brand relationships
37. Antecedents of brand hate in the fast food industry
38. I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management
39. The impact of self-congruity (symbolic and functional) on the brand hate : A study based on self-congruity theory
40. Brand hate: the case of Starbucks in France
41. Macro-level antecedents of consumer brand hate
42. The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
43. Determinants and outcomes of brand hate
44. Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
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