24 results on '"Word-of-mouth marketing"'
Search Results
2. From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
3. Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
4. Somewhat pushy but effective: the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
5. Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
6. When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes
7. Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence
8. Can reviewer reputation and webcare content affect perceived fairness?
9. Self-presentation via electronic word of mouth – a reflective or impulsive activity?
10. Fraud abroad : GDP per capita, online customer reviews and vacation rental unit booking rates in the sharing economy
11. Antecedents of consumers’ reliance on online product reviews
12. People make the brand: a commentary
13. Why did I buy this? : The effect of WOM and online reviews on post purchase attribution for product outcomes
14. Mavenism and e-maven propensity: antecedents, mediators and transferability
15. Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement
16. Antecedents of WOM: SNS-user segmentation
17. Does eWOM matter to brand extension? : An examination of the impact of online reviews on brand extension evaluations
18. Brand choice via incidental social media exposure
19. Consumer characteristics as drivers of online information searches
20. The role of disclosure of social shopping rewards in social buzz
21. Factors affecting stickiness and word of mouth in mobile applications
22. Buzzing with disclosure of social shopping rewards
23. Influencing VSN users’ purchase intentions : The roles of flow, trust and eWOM
24. The role of brand orientation in the higher education sector: a student-perceived paradigm
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.