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1. Read the Book or Attend a Seminar? Charting Ironies in How Managers Prefer To Learn.

Author

Pagel, Sonya and Westerfelhaus, Robert

Abstract

Shows that 22 managers indicated a clear preference for obtaining information about popular management ideas through seminar attendance rather than through reading books. Identifies the semiotic code shaping this preference, charts its regularities and inconsistencies, and uncovers several ironies on how this code is used and understood. (SR)

Published
1999

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