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Purpose: The purpose of this paper is to examine persuasion and personality variables as predictors of entrepreneurial intention in a cross-cultural sample. Design/methodology/approach: Undergraduates in the USA and the Republic of Ireland completed measures of personal efficacy, achievement motivation, ambiguity tolerance, attitudes toward entrepreneurship, and entrepreneurial intention. Findings: The results suggest that the decision to become an entrepreneur comes about differently in different cultures. US participants appear to perceive entrepreneurship as a societally sanctioned and appropriate outlet for their achievement motivation. While achievement motivation correlated with entrepreneurial intention for the US participants, this result did not obtain for the Irish subjects. In both cultures, those who have come to believe that being an entrepreneur is consistent with their self-image showed strong entrepreneurial intention independent of their other beliefs about entrepreneurship. This study suggests that recollections of positive interpersonal and mass media messages about entrepreneurship encourage entrepreneurial intention--but only for US participants. Other factors discussed in this report appear to mitigate the effect of such recollections for the Irish. Research limitations/implications: This study is part of a larger research program that includes following up on these participants at a later date. With longitudinal data, we will be able to track the relationship between stated entrepreneurial intention and later business startup. Originality/value: This investigation compares factors influencing entrepreneurial intention in the USA and Ireland. (Contains 4 tables and 3 figures.)

Introduces a model presented at the Linkage Leadership Conference in which 10 senior executive teams developed strategies to effectively implement organizational change. Demonstrates how style influences the ability to lead and relates, through the example of the U.S. Army's gender integration, how leader communication style can be used to increase the likelihood of radical change success. (MS)

Argues that applying persuasion strategies to internal marketing efforts can facilitate the adoption of a customer orientation among employees and elicit greater commitment to the company and its goals. Examines four specific persuasion strategies: defining the customer satisfaction link; encouraging self-efficacy; providing rewards; and creating a climate for continued commitment. (KEH)

Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)

Assesses the compliance-resisting strategies children use when rejecting pressure to smoke. Finds that strategies vary with conditions such as relationship, number of people present, amount of pressure, and risk for future smoking. Suggests that researchers consider situational variations and risk status for future smoking when developing interventions. (SR)

Findings suggest that cognitive complexity plays an influential role in the development of children's ability to provide accounts for conversational deviance, as well as their ability to provide alternative strategies for the completion of conversations disrupted by improper turn-taking. Social perspective-taking and communication adaptation ability appear to play less significant roles. (PD)