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The export of Malaysia higher education sector can enhance the business environment locally of which we had seen a RM 1.5 billion contribution to the government in 2007. World-class higher education requires a wide array of quality area among others--research activities. The main concern of this study is to review the readiness and willingness of the educators to participate in research activities from the past research and studies. Thus, the study will look at the importance of research in academic colleges and the contribution towards the Malaysia's economy today and in future.