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Coronavirus crisis has caused a complicated situation at a sanitary, economic and social levels, that requires of a fundamental work in communication area so that the society comprise and collaborate with the adopted measures. Through the review and synthesis of the scientific and reference literature, the present paper contrasts lessons learnt in previous public health crisis against the communication implemented from the institutional voices and from the press coverage during the first stages of the Covid-19 outbreak in Spain. This paper detects that the absence of an early announcement (or overtaking of the negative stage) and the control messages in a context of uncertainty caused a brusque transition to the following stage of the crisis, coincident with an explosion of the number of contagions, what generated fear. The spokesperson formula applied is against all recommendations of crisis communication. Regarding the journalistic coverage, examples of alarmism and sensationalism news arised. The numeric data have been the resource more valuable and the computer graphics the multimedia content more developed. Since the pandemic is still on course, it is recommended the learning and the adjustment of the communication and information to the citizens in the following stages of this crisis or in future crisis taking into account the group of first lessons presented here.

A bibliometric analysis of research production in scientific journals, of the Scopus subject category Food Science, between 2003 and 2013, from seventy-one Spanish institutions with at least fifty works published, is presented. Statistical z tests are used for an evaluation of the degree to which an observed number of top-cited papers (top-10%) for an institution differs from the number expected, on the basis of randomness in the selection of papers. A map has been generated that displays inter-institutional collaboration networks; activity and impact values are displayed. The results show the most active institutions, located primarily in Madrid, Cataluña, Valencia, and Murcia, belong to the Spanish National Research Council (CSIC) and Catalonian research institutions.

Spanish university libraries have had to adapt their services to the virtual environment after the classroom-based teaching lockdown in March 2020 due to Covid-19. Given the possibility of a greater virtual dimension of learning and teaching during the next academic year, these library services should be improved. This paper analyzes how university libraries are strengthening their support for online learning and are progressively being integrated into the virtual campus, as well as the actions that are necessary to enhance these services and the main difficulties perceived by their librarians. For this purpose, a sample of professionals from university libraries was interviewed, and the research literature on this subject was also reviewed to identify the main international experiences that can be considered as benchmarks for improving virtual library services. Both the research literature and the librarians interviewed agree on two aspects: the need to increase collaboration with other university departments and the wide scope for improvement in the integration of the library into online learning, which is currently limited.

This paper analyses the news on Covid-19 and 2019-nCoV in the Spanish media. This is done by using news retrieved from My news database. The analysis includes the total amount of news in Spanish media by type of media; the evolution of the publication in digital media considering various periods of time, and the volume of news in the most used Spanish digital media. The results show that digital media are the most used among other types to publish on the topic, with a significant increase since the beginning of the alarm state. In this sense, some arguments on the function and utility of this type of media during the confinement are exposed. Also, the essential role of digital media covering the population’s information needs is discussed. The digital media with the largest number publications are abc.es, 20minutos.es, and elconfidencial.com. The value of this work is that it can serve as starting point for others in order to carry out content analysis on the subject considering different channels and digital media.

Title: The Journal Citation Reports (SCI edition) with and without journal selfcitations. Journals are ranked in the subject categories of the Journal Citation Reports (JCR) according to their impact factors (JIF). The calculation of this indicator includes both citations received from other journals and self-citations from the journal itself. In this paper the current model of the JCR is compared with an alternate model using the JIF without self-citations as a variable. In order to do this, simulations were carried out using JIF without self-citations as an alternative variable. We studied the relationship between the two variables (JIF with self-citations and JIF without self-citations), the gain obtained by the journals with the usual JIF with self-citations, the changes in the ranking in the whole JCR, and changes in the internal ranking in the JCR’s subject categories. A small negative correlation was found between the gain that the journals obtained and their JIF. The results obtained suggest that if JIF without self-citations were used as the variable, the ranking of journals in the JCR and within the subject categories would be, in general, very different from the current one. The quantification of these differences is one of the more interesting results of this work.

Communication management in Spanish public universities. This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the achievement of the exact marketing objective, the diffusional model is dominant, playing a negative influencing role. The diffusional model obscures other alternative models that would show more democratic institutions.

Interactive and participatory elements in the virtual press rooms of IBEX 35 companies. Corporate pressrooms, as informative sources for mass media and society, are facing the challenge of accepting the role of prosumers in the interactive and participatory web 2.0 context. In this paper we analyze online pressrooms and propose a five-level classification of the tools offered to users, from the lowest to the highest possibility of participation. After doing the analysis of the most important Spanish companies, we make suggestions in order to move towards a transparent and collaborative model of online pressrooms.

Use of data in advertising creativity: The case of Google’s Art, Copy & Code. Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This analysis reveals many features that would add value for the user including joint use of various open web technologies and different devices, all within the framework of procedures and structures that are well-established in the advertising field.

Big data techniques: Large-scale text analysis for scientific and journalistic research. This paper conceptualizes the term big data and describes its relevance in social research and journalistic practices. We explain large-scale text analysis techniques such as automated content analysis, data mining, machine learning, topic modeling, and sentiment analysis, which may help scientific discovery in social sciences and news production in journalism. We explain the required e-infrastructure for big data analysis with the use of cloud computing and we asses the use of the main packages and libraries for information retrieval and analysis in commercial software and programming languages such as Python or R

Television consumption and its measurement inSpain: a path to hybrid audiences. Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order to fully understand TV consumption, it is necessary to supplement data from the traditional audience with data from new forms of TV use. This paper discusses techniques for new audience measurement, including asynchronous or linear content consumption, i.e., consumption by the viewer during the scheduled broadcast, and consumption from different screens.

Media literacy and co-innovation in microenterprises: first evidence in Spain.- The inexorable progress of ICT has brought about radical changes in the social and business world. In this context, new pat-terns of communication and participation, especially since the advent of Web 2.0, and the widespread use of smartphones by the whole population, are particularly striking. In this situation, it is essential to establish what kind of personal skills related to the efficient use of media can be useful from a business perspective, and how these media literacy skills can be aligned with other factors, such as innovation, that determine the competitiveness of companies. In this paper, we analyze the media skills of workers and their connections to the innovation processes in microenterprises. With this analytical objective, exploratory fieldwork has been done in a sample of 154 professionals working in Spanish microenterprises.