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The Interview, la película de Harun Farocki, se centra en el ámbito del trabajo, particularmente en la entrevista laboral, como un espacio fundamental para examinar la sociedad neoliberal. De la mano de teóricos sociales como Goffman o Foucault, veremos algunas estrategias empleadas para pensar lo político desde la imagen. En un segundo punto, adoptando la perspectiva feminista de Rose-Marie Lagrave, profundizaremos en la noción de «realismo», un realismo cinematográfico mediante el cual desafía la realidad patriarcal en la que vivimos. Y, finalmente, estudiamos uno de los principales mecanismos expresivos del filme, que, cercano a la idea de «extrañamiento» de Bertolt Brecht, establece la base estructural del filme en torno a la confrontación de dos tipologías de la imagen, una de las cuales alude directamente a los ejercicios de disciplina y autoanálisis llevados a cabo por los instructores protagonistas del filme.

In the current context of sustainable development issues, energy efficiency included, smart grids must develop new options allowing users to control their electricity consumption. This paper looks at the way in which smart grids are becoming a demand-side management resource (DSM). The question of the appropriation of these new technologies by end-users is central to understanding the brakes and the levers for the construction of their use and of DSM activity. This paper proposes an interdisciplinary approach articulating theories from ergonomics and sociology to study and understand the process of smart grid appropriation. In the proposed framework, the appropriation of smart-grids is considered as an instrumental genesis, i.e. a passage from artifact to instrument for activity. The ergo-sociological approach offers a broader view of this genesis from three focus points: (i) micro, based on the study of the activity mediated by smart grid technology and on the development of resources for and within the activity; (ii) meso, based on the study of social practices as the birthplace of the mediated activity and; (iii) macro, looking at the interactions between actors of the socio-technical network in which the mediated activity occurs.