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In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote, package and reclaim products in a manner that susceptible or responsive to environmental concerns. In this context we define green marketing performing marketing activities which include product improvement, pricing, promote and placing so as to minimize harm to the environment regardless of sector. Related to this approach it will be made a survey in order to analyse the attitude of young generation toward green marketing. It will be created a questionnaire that could offer a perspective about the behaviour of young people concern the environmental issues and future challenges.

Research background: We develop a conceptual framework based on a systematic and comprehensive literature review on smartphones as consumption tools globally. Purpose of the article: Building our argument by drawing on data collected from Comscore, Econsultancy, and Statista, we performed analyses and made estimates regarding the adoption of Internet-enabled devices for shopping purposes: selected retail and shopping activities of EU smartphone users, most popular mobile shopping apps in the U.S. (by reach), adults in the EU who never make purchases on mobile devices (by gender), and consumers who use a mobile device for product research while shopping in-store worldwide (by country). Methods: The data for this research were gathered via an online survey questionnaire and were analyzed through structural equation modeling on a sample of 4,200 respondents. Findings & Value added: Smartphones have permeated the online community swiftly. The difficult task retailers confront is in obtaining consumers’ mutual support in supplying the information required to provide a customized shopping experience. Mobile payment privacy is associated with apprehensions that users may have concerning what will become of the data supplied when they adopt mobile payment. A satisfactory array of facilitating circumstances brings about greater purpose to adopt mobile shopping applications, especially when diverse viable functions such as convenience and swift purchase are provided. Intention to raise subsequent benefits from mobile buying should harmonize the lasting value predisposition of the mobile purchasers. The essential issue encountered by the service suppliers is how to turn the developing mobile payment operation into financial earnings.

In the context of intensification of the economic uncertainty and competition, companies need to know and build the essential elements that ensure success as better as they can - it is about management, technology and smart use of human resources. Enhancing these essential elements is achieved by the Human Resources Department within the organization, and hence they constitute a crucial aspect of the recovery potential in an organization.

Worldwide the processes of erosion, transport and sedimentation have a significant social, economic and environmental impact. In the past decade the most important external factor that has significantly increased the erosion and sediment process is the human factor throughout its daily activities. The changes of land cover and use, the intensive deforestation, urbanization and infrastructure development, sand extraction from river beds alter the natural watercourse and thus leading to erosion, sediment transportation and finally to the silting of rivers and reservoirs. The process of erosion and sedimentation occurs, among other areas, in the hydro-technical constructions with significant effects. In the next 30 years it’s expected to lose more than 50% of the storage capacity of the reservoirs in the world due to the silting phenomenon. The control and monitor of the sediment dynamics represents a critical component in the sustainable management of water resources. Also the understanding of the involved phenomena is essential in order to develop solution for reducing the sediment and erosion that occur and adopt measures to extend the life of the reservoirs. This paper taps the solution of mathematical modelling using dedicated software in order to establish the morphological changes that occur in Ogrezeni-Crivina reservoir, located on the river Arges.