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In an era characterized by the globalization of finance and the rapid digitalization of economies, Transnational Corporations (TNCs) face complex challenges and opportunities to maintain competitive advantage and sustained growth. This article examines the contemporary trends in TNC management strategies, specifically focusing on their response to the fragmentation conditions within the global financial landscape and the pervasive influence of digital transformation on economic activities. The paper delves into the evolving paradigms of TNC operations, highlighting the dynamic interplay between global finance and digitalization, which has necessitated the development of innovative approaches to corporate governance, risk management, and value creation. Through a comprehensive review of recent case studies and industry practices, the article identifies critical insights into how TNCs are reshaping their organizational structures, operational models, and technological investments. Furthermore, the study explores the role of strategic partnerships, regulatory adaptations, and technology-driven initiatives in enhancing TNC resilience in facing financial uncertainties and disruptive digital forces. By shedding light on these contemporary trends, this article contributes to the broader discourse on TNC management strategies within global finance globalization and economic digitalization, offering valuable insights for practitioners, scholars, and policymakers alike.

The article analyzes the competition between the “Anglo-Saxon”, “continental” and “eastern” concentration of power in global finance, demonstrates the strengthening of the eastern vector in the financial development of the world. For this purpose, a comparative analysis of the financial sectors dynamics of dozen countries in the world in 2001-2020 is made. In particular, it shows the “east bias” in the global money supply, monetization, in the internationalization of national currencies, in international settlements, in the stock markets, in cross-border investments. The differences in the level of “bias to the East” for different segments of global finance are revealed. In various dimensions, it is shown to what extent the dominant role of the Anglo-Saxon model in global finance has been preserved and to what extent the “continental model” is being replaced by the Asian one. An answer is given to the question of whether a post-Soviet “core” is being formed in global finance (centered in Russia). The article gives an idea of “financial afterburner” policy of central banks in Asian and other economies, which allows to ensure outstripping financial development while maintaining relatively financial stability and moderate inflation. Using the case of China, it is shown how, with such a policy, the activities of the central bank are associated with the stimulation of rapid and sustainable economic growth (through direct and indirect management of monetary aggregates, credit, interest, and the exchange rate, in conjunction with other types of macroeconomic policies). The author gives recommendations for Russia (its central bank and financial sector) in order to strengthen its position in the financial hierarchy of countries and the ability to compete with other economies in global finance.

The characteristic of a supervolatile “disaster economy” is given, in which the number of shocks caused by natural and man-made disasters is growing. The factors of creating such an economy at the global level are disclosed. The review of discussions about the future of the world (economy, finance) after the pandemic - 2020 is made. New longterm trends emerging in such an economy and the deep changes associated with them in the economic and financial structures of the world and the West are forecasted. These trends include: the collective desire for greater autonomy of households and, accordingly, changes in their demand (growth of stocks, reserves, decrease in demand for rental assets, more desire for personal property, for the acquisition of equipment and technologies that provide autonomy, development of offices at home and the transition to a different life model (to be the most at home – the least in the office and in the public space); the digitalization of households; the increasing individualization of demand for products and services; deagglomeration (living in suburbs or satellite cities); increased mobility; increased demand for goods and services related to the protection of life and health. The global trends in the economic / financial behavior of countries are disclosed in detail: protectionism; government policy to keep “the economy on a respirator”; changes in economic ideology, in its “mainstream”; the inevitable emergence of the concept of “economic sacrifice”; growing volatility of the global economy and global finance. In particular, ahead: the development of the ideology of the “economy of fear”; demonstration of a new balance between collectivism and individualism; revaluation of the models of capitalism existing in different countries; ideological revolution in global finance. The possibilities of an unfavorable scenario in the global economy and a strong challenge that still need to be answered are shown - is development or destruction ahead?

In recent years, the topic of green finance has received great attention in the world. It is also gaining popularity in Russia, both in scientific discourse and in practical work. The global investment and financial system is also deeply involved in this process. ESG (environmental, social and governance) factors, which take into account the three pillars of sustainable development (environmental, social and corporate governance responsibility), formed the basis of the concept of “responsible/green investment.” Many financial markets around the world now have a strong interest in sustainable development. With good government support, securities markets can play a huge role in achieving the Sustainable Development Goals related to green investment. In 2016–2017, 132 countries, which account for 82% of all harmful emissions, at the state level adopted a number of national initiatives in the field of green financing development. In the implementation of environmental, climatic and socially significant projects, independent specialized experts assess their compliance with green finance principles and standards. In addition, they are subject to special requirements for disclosure and isolation of cash flows. Countries that do not participate in the formulation of rules and standards in this not yet regulated market will eventually be forced to accept the conditions of play formed without their participation. The work emphasizes that green finance is an important factor for sustainable development. The subject of the study is green investment as one of the key elements characterizing the balanced socio-ecological-economic development of the country. The objective of the study is responsible/green financing of the national economy, viewed in the context that balanced sustainable development is the fundamental objective of macroeconomic policies of the State. The methodological basis of the study was the general scientific methods and techniques. The empirical basis of the study was statistics on the green investment market. The formation of a green investment market is an important factor contributing to the balanced development of the country as part of the achievement of the Sustainable Development Goals.

The article establishes stable codependencies between international financial markets and their underlying cause and effect mechanisms, as an object of a global transformation. We demonstrate an intense co-integration between the financial markets of Russia, Brazil and the other emerging markets of Latin America (through the lens of stock markets and national currencies). The cause and effect mechanisms of this dependency are examined. We characterize the countries as analogous substitutes for investors (abundant similarities include: models of collective behaviour, ideology, model and structure of the economy, model of the financial sector, highly speculative markets in shares and currencies). The article explains an extremely limited role of the internal (primarily retail) investors in determining dynamics of the financial market. The central role of non-resident actors (global financial institutions and institutional investors) in the dynamics of the markets of Russian and Brazil is established. We demonstrate that for Russia and Brazil sources of foreign portfolio investments coincide. This includes Anglo-Saxon centers, specifically the US and British offshore jurisdictions, and the global centers of secondary importance (the Netherlands and Luxembourg). The decision making models of global investors in Russian and Brazil are examined: stock prices are driven by the oil prices, and in part by the US stock market, and rouble and real exchange rates follows oil prices and the EUR-USD currency pair. Analysis and conclusions made in the article are supported by a significant volume of statistical modelling.

Corporate governance stems from the interplay of legal norms, security regulation, self-regulation and best practices. Recent scandals and frauds have forced governments to update laws on corporate governance: the legislation process has been very fast in some countries, others have lagged. Law and regulation intervene and become effective only ex-post, when damages have been done and malpractice is self-evident. On the contrary, self-regulation is a quicker and more flexible response to changing market conditions and of great impact on the relationship between firms and their environment. A self-regulatory organization (SRO) such as the stock exchange could administer the screening device, based on an indicator developed on the provisions of the corporate governance code issued by the SRO itself.

The macro-developmental approach for explaining cross-border investment has been extended and refined, but the main emphasis in research has been in the manufacturing (real sector) industry. Despite the strategic importance of banking in economic development, there has been no corresponding economic emphasis and respective research. The sudden rise of Japanese banks in the capacity of multinationals in global finance from the 1970s is explored within a macro-developmental, stage-theoretic framework. JEL Codes: G21