In the era of Industrial Revolution 4.0, working women are often associated with technology which is related to efficiency and effectiveness matters. Women's economic empowerment refers to the process of enabling women to have wider control of their economic lives including their access to resources, opportunities, and decision-making power. If women are empowered economically, they are better able to support themselves and their families, contribute to their communities, and support economic growth. Women entrepreneurs should implement current technology to maximize their business and marketing in order to take advantage of digital technology. By using digital applications, innovative creations can be provided uniquely and expanded into various materials. Furthermore, there are applications that help users to do independent financial management, having unique branding, global networking, and promotions. Digital marketing will help to expand the product reach in society and social media accelerates communication with customers more professionally. By attending workshops, joining industry associations, and participating in events or online communities, women can enrich their talents, access funding from organizations that support women entrepreneurs, and increase family economic support. On the other hand, there are some constraints faced such as taking care of children and budgeting limitations for increasing their skills. This study was conducted to analyze 25 women's potential in digital marketing sector conditions through counseling and training programs of the local Batik home industry from 12 villages in Malang Regency, East Java province. These participants were chosen purposively from 100 members of PKK (Empowerment of Family Welfare) who participated in workshops and training local batik and have unique characteristics since their houses are located on the border of Malang city and Malang regency and their lifestyle is moderate enough by means they are using a cellphone in daily life but not maximizing information from it, having social communities, but not maximizing their potencies in economics opportunities. This study uses a quantitative approach. Data was collected through the questionnaire which was distrubuted to participants in training activities. Data analysis techniques in this study were carried out using SWOT analysis. The results showed that women's perception and understanding of digital marketing in the research area were classified as low (80%) and this is also representing as the weakness and thread (80%). In order to solve this problem, the local community such as micro small and medium enterprise (MSME) are suggested to collaborate with stake holders in developing a sustainable program for digital marketing improvement, having supporting and access to markets from the governance. [ABSTRACT FROM AUTHOR]