31 results on '"TOPIĆ, MARTINA"'
Search Results
2. Editorial 28.3: Human social responsibility.
- Author
-
Topić, Martina
- Subjects
SOCIAL responsibility ,SOCIAL accounting ,SOCIAL responsibility of business ,OCCUPATIONAL training ,BUSINESS enterprises ,PUBLIC opinion ,SOCIAL media in education ,PUBLIC relations firms ,INDEPENDENT contractors - Abstract
Whilst the CSR concept has done some good and it continues to be pervasive among organisations that are trying to demonstrate what they are doing for society, this is largely led by consumer pressure and the media support for the concept, which has not changed ([39]), thus the concept is rightfully studied in the academic community and has a significant place in the I CCIJ i too. CSA is a situation where companies take a stance on a social and/or political issue, often a controversial one ([9]) and because many companies go beyond the usual CSR initiatives, researchers started to study CSA as a distinctive concept separated from CSR. This is true, and as I have argued in a digital transformation editorial, as well as in an editorial on listening ([40], [41]), organisations indeed consist of humans and are not self-contained organisms, thus it is true that humans in the organisations can make choices that will change the world and turn corporations into organisations that do better. CSR usually has several components such as environmental responsibility (organisations should be as environmentally friendly as possible), ethical responsibility (organisations should operate in a fair and ethical manner), philanthropic responsibility (organisations should try to make the world and society a better place) and economic responsibility (financial decisions of organisations should be aligned to commitments expressed in other three areas of responsibility) ([36]). [Extracted from the article]
- Published
- 2023
- Full Text
- View/download PDF
3. Characteristics of the Stone Crayfish Population along a Disturbance Gradient—A Case Study of the Kustošak Stream, Croatia.
- Author
-
Tarandek, Anita, Lovrenčić, Leona, Židak, Lana, Topić, Martina, Grbin, Dorotea, Gregov, Marija, Ćurko, Josip, Hudina, Sandra, and Maguire, Ivana
- Subjects
CRAYFISH ,PARTIAL least squares regression ,STREAM channelization ,CALCIUM ions - Abstract
The stone crayfish, Austropotamobius torrentium, is a native European freshwater species sensitive to habitat alterations such as stream channelization and urban development, putting its populations at risk. This study aims to assess how habitat alteration and subsequent water quality changes affect the stone crayfish population in the Kustošak Stream (Croatia) through three selected sites under different levels of anthropogenic disturbance: (1) undisturbed; (2) recently modified, and (3) long-time modified sites. At each site, crayfish were captured, measured, and marked to estimate population size, structure, and crayfish condition. Additionally, we examined whether water quality (18 measured physicochemical parameters) affects relative crayfish abundance. We also used mitochondrial sequencing and microsatellite genotyping to assess species genetic diversity and population connectivity and to compare results among the sites. The results showed that habitat alteration caused an overall reduction in population abundance and changes in size structure; however, it had not yet resulted in detectable genetic differences. Partial least squares regression showed that crayfish abundance was affected by the physicochemical parameters of water, including, among others, oxygen, calcium ions, nitrates, pH, and water temperature. We discuss our findings in the context of the effects of anthropogenic disturbance on the viability and persistence of this EU priority species. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
4. Editorial 28.2: Digital transformation and humans.
- Author
-
Topić, Martina
- Subjects
DIGITAL transformation ,DIGITAL technology ,JOB applications ,CONSUMER behavior ,HYACINTHOIDES ,ADVERTISERS ,DIGITAL communications ,COMPUTER literacy ,CHIEF information officers - Abstract
And so does corporate communications, where organisations need to design strategies for digital transformation taking into consideration concerns of their employees, job security and employee well-being and happiness, and then communicate these strategies in a way that reassures employees. This is related to new job demands and work routines that employees are facing, thus employee willingness to adapt is seen as central to the success of the digital transformation ([12]; [16]; [20]; [24]). I recently read on LinkedIn a practitioner's post about one man submitting a job application outlining "googling" as one of his key skills. Therefore, in this issue, Paloma Díaz-Soloaga and Aurora Díaz-Soloaga explored telecommuting during COVID-19 lockdown by employees in Spain and Kazakhstan arguing that people need certainty and the best way to provide them with that is technical and emotional support, thus during a health crisis, employees expected their bosses to be assertive, driven, attentive and encouraging. [Extracted from the article]
- Published
- 2023
- Full Text
- View/download PDF
5. "I am not a typical woman. I don't think I am a role model" – Blokishness, behavioural and leadership styles and role models.
- Author
-
Topić, Martina
- Subjects
LEADERSHIP ,ROLE models ,GIRLS ,BOYS ,LEADERSHIP in women ,ADVERTISING ,SOCIOLOGICAL research - Abstract
Purpose: This paper presents a sociological analysis of the advertising industry's leadership styles and role models in England using masculinities in behaviour ("blokishness") as a concept. The paper particularly focusses on the experiences of the so-called tomboy women who were socialised with boys and embraced masculine behavioural styles and compares their views and styles with women who experienced a more common, feminine socialisation and spent time in girls' peer groups during early socialisation. The paper explores why some women are seen as role models and others are not. Design/methodology/approach: Qualitative interviews were conducted with 37 women working in a variety of roles within the advertising industry in England, and from a variety of backgrounds, and views on leadership and role models were analysed with a particular focus on "tomboy" women and their behavioural and leadership styles, which is linked with role models and compared against views of the so-called feminine women. Triple coding and a thematic analysis were used to analyse data and make sense of concepts derived from participants' answers. Findings: The findings suggest that tomboy women demonstrate masculine leadership and behavioural styles and are less likely to see themselves as role models along with facing disapproval from female employees they manage. On the other hand, feminine women demonstrate feminine leadership styles and are more likely to see themselves and become accepted as role models. Thus, the paper suggests that the perception and experience of role models depend on behavioural and leadership styles, which is different for the so-called tomboy and feminine women. Data suggest this is due to participation in early peer groups during childhood. The paper offers conceptualisation figures to inform future research. Practical implications: The findings suggest it is not always formal structure that impedes the progress of women, but often informal ones linked to behavioural styles. Therefore, whilst many positive policies have been introduced to improve equality in organisations and society in general, this paper sheds light on how these policies could get undermined by informal issues such as behavioural and leadership styles. Human resource (HR) professionals should further internal policies to prevent situations in which only those "who are like us" can go ahead in their careers by diversifying the workforce and employment and promotions panels. Originality/value: To the best of the author's knowledge, this is the first paper analysing role models, and leadership styles linked to the position of women in the advertising industry, focussing on blokishness in behaviour and comparing styles of the so-called tomboy and feminine women. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
6. Editorial 28.1: Are we truly listening?
- Author
-
Topić, Martina
- Subjects
LISTENING ,CONSUMER behavior ,INTERPERSONAL communication ,BUSINESS communication - Published
- 2023
- Full Text
- View/download PDF
7. FAR-RIGHT ACTIVISM ON CROATIAN MAINSTREAM NEWS PORTALS: CONTRIBUTING TO (AND CHANGING) THE PUBLIC DEBATE ON THE COVID-19 PANDEMIC.
- Author
-
Topić, Martina, Zeman, Marija Geiger, Zeman, Zdenko, and Holy, Mirela
- Subjects
RIGHT-wing extremism ,COVID-19 pandemic ,CONSPIRACY theories ,PUBLIC opinion ,RIGHT-wing extremists ,ONLINE comments - Abstract
Copyright of Facta Universitatis: Series Philosophy, Sociology, Psychology & History is the property of University of Nis, Serbia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
8. Editorial: Post-feminism in contemporary television.
- Author
-
Topić, Martina and Cunha, Maria Joao
- Abstract
The editorial summarizes current debates on post-feminism and also on women and girls in the media. After that, the editorial outlines articles in the issue and connects them to outlined debates on post-feminism and women and girls in the media. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
9. Marketing communication of prevention measures during the pandemic in Croatia.
- Author
-
TOPIĆ, MARTINA, GEIGER ZEMAN, MARIJA, and HOLY, MIRELA
- Subjects
COMMUNICATION in marketing ,MARKETING ,MEDICAL communication ,COVID-19 pandemic ,PANDEMICS ,CREATIVE ability - Abstract
Copyright of Contemporary Issues / Suvremene Teme is the property of Centar za Politoloska Istrazivanja and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
10. Fluffy PR and 'comms girls': banter, social interactions and the office culture in public relations in England.
- Author
-
Topić, Martina
- Abstract
Purpose: The purpose of this paper was to explore social interactions, banter and the office culture in the public relations (PR) industry in England with the use of the difference approach and Bourdieu's habitus theory. The paper explores whether PR organisations act as masculine habitus. Design/methodology/approach: Qualitative interviews were conducted with 26 women practitioners, and thematic analysis was used to analyse data. Women were asked questions on social interactions, banter and the office culture, as well as questions on exclusion, from business decisions and having to work harder to succeed. Findings: Findings show that two main themes dominate in responses from interviewees, "de-patriarchalisation" of PR with no personal appearance requirements and no business exclusions because of gender, and "gendered organisations" where interviewees reported dismissive stereotypes of women who work in PR, networking as a job requirement and differences between male-dominated and female-dominated offices, which includes differences between social interactions and banter among men and women. Practical implications: Results indicate that women feel there are differences in social interactions and banter between men and women. Interviewees also report masculine domination as and harmful stereotypes of public PR professionals, most of whom are women. Organisations who have PR departments, as well as those who hire PR agencies to do the work externally, should design policies on the office culture to ensure equality and respectful work environment for everyone. Social implications: In line with the difference approach, women report differences in social interactions and banter between them and men, thus signalling that social differences influence the office culture and work interactions, which tend to be gendered. Findings also indicate that organisations are functioning as a masculine world where women struggle to fit in and obtain recognition. Consciousness-raising is needed in the industry because many women do not recognise oppression in the form of social interactions, and its effect on the position of women or the fact that the most feminized industry is being trivialised by the men on top. Originality/value: To the best of the author's knowledge, this is the first paper analysing interactions in PR offices using the difference approach and Bourdieu's habitus theory. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
11. THE FIRST RECORD OF THE PEACOCK FLY CALLOPISTROMYIA ANNULIPES (MACQUART, 1855) (DIPTERA: ULIDIIDAE) IN CROATIA REVEALED BY SOCIAL MEDIA.
- Author
-
KASALO, NIKO, TOPIĆ, MARTINA, and TARANDEK, ANITA
- Subjects
SOCIAL media ,DIPTERA ,INTRODUCED species ,CITIZEN science ,FLIES - Abstract
Copyright of Natura Croatica is the property of Natura Croatica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
- Full Text
- View/download PDF
12. An analysis of the smoking debate ahead of Bernays' "Torches of Freedom" campaign through the lens of the New York Times coverage (1870–1929).
- Author
-
Topić, Martina
- Abstract
Purpose: The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful in decades preceding the "Torches of Freedom" campaign run by Edward L. Bernays. This criticism for engineering women's smoking, and thus harming women's health up to today causes harm to the reputation of the public relations (PR) industry. Design/methodology/approach: Articles were analysed per decade and a total of 294 articles from the New York Times was analysed. The coverage was analysed using two themes, smoking and health and women and smoking and discourse analysis have been carried out on articles in these themes to explore what was known of smoking and whether the social perception of women smoking was oppressive and could be seen as a woman's issue that "Torches of Freedom" addressed. Findings: Findings show that it was not known that cigarettes were harmful to health and that smoking can be seen as constituting part of women's oppression in the US before the "Torches of Freedom" campaign. The oppression of women who smoked intensified during the 1920s and Bernays' Torches of Freedom campaign directly addressed an existing social issue rather than engineering a campaign and manipulating women to start smoking. Practical implications: The paper highlights the revolutionary potential in Bernays' campaign. This could inspire researchers and consumers to keep on critically reflecting on PR campaigns while still appreciating any progressive agenda they might contribute to. Simultaneously, PR practitioners may take away from the article that a message of social relevance may just be more memorable than the advertised brand itself. Originality/value: This paper engages with the coverage of the New York Times, a newspaper that is often mentioned in the context of the "Torches of Freedom" campaign success and explores in detail what the debate on smoking, health and women were in nearly 60 years preceding the much-criticised campaign. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
13. Introduction to special issue: women and leadership in public relations.
- Author
-
Topić, Martina
- Subjects
LEADERSHIP in women ,WOMEN leaders ,PUBLIC relations ,WOMEN ,CROSS-cultural studies ,TRANSACTIONAL leadership ,PERSONNEL management ,LEADERSHIP training - Abstract
Only very few studies specifically tackled leadership, and in that, these papers mainly focused on how women lead (Topi'c et al., [18]), which has been a focus of scholarly inquiry on women and leadership since pioneering studies into this issue (Aldoory, [3]; Aldoory & Toth, [2]). Leadership and women in public relations is not on the mainstream research agenda. For example, the Plank Center in the United States conducts globally renowned research into leadership in public relations and also collects information on public relations and leadership scholarship. In addition to this, and since the EUPRERA project/network work is not funded by EUPRERA, I would like to thank Leeds Business School for funding my time to work on this special issue and on the EUPRERA project. [Extracted from the article]
- Published
- 2021
- Full Text
- View/download PDF
14. It's something that you should go to HR about' – banter, social interactions and career barriers for women in the advertising industry in England.
- Author
-
Topić, Martina
- Subjects
SOCIAL interaction ,ADVERTISING ,WOMEN employees ,SOCIAL impact ,SOCIAL perception ,INDUSTRIAL relations ,OFFICE environment - Abstract
Purpose: This paper uses a Difference Approach and Bourdieu's habitus theory to analyse the experiences of women working in the advertising industry with a particular focus on employee relations such as social interactions in advertising offices, banter and career barriers. Design/methodology/approach: Thirty-eight qualitative interviews were conducted with women from the advertising industry in England, exploring both the employee and managerial perspectives on social interactions. Women were asked about their office culture, including networking expectations, dress code, banter, social interactions and potential career barriers such as exclusion from business decisions and having to work harder to succeed. Thematic analysis has been used to analyse data. Findings: Thematic analysis revealed two themes, patriarchal culture in advertising offices and gendered social interactions and banter. Women believe they are excluded from business decisions and perceive career barriers in office culture grounded in masculine banter and masculine social interactions. Similar themes emerged regardless of women's length of experience or role within the organisation suggesting a problem with the masculine work culture in the advertising industry in England. Besides, women tend to prefer different social interactions to men, but find masculine interactions domineering advertising offices. Practical implications: Employers should consider implementing new internal policies on communication and behaviour in offices to create a more inclusive and respectful culture. More consciousness-raising is needed to make women aware that inequality is more than just a pay gap and glass ceiling, but also the structure of the organisation and the office culture. Social implications: The paper contributes towards a better understanding of the impact of social interactions in the office on the work culture with a case study from the advertising industry. The paper points towards differences in communication and social interactions between men and women and the fact the masculine form of social interactions and banter dominate advertising offices. Originality/value: To the best of author's knowledge, this is the first paper tackling office culture in the advertising industry in England using the Difference Approach and Bourdieu's habitus theory. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
15. Two Englands? Blokishness, masculine habitus and the North-South divide in the advertising industry.
- Author
-
Topić, Martina
- Abstract
Purpose: The purpose of this paper is to analyse the position of women in the advertising industry with the lens of organisational theory and Bourdieuian concept of habitus, to explore whether women are expected to embrace masculine characteristics to succeed and whether advertising industry can be seen as a masculine habitus. Design/methodology/approach: Qualitative interviews were conducted with 37 women working in the advertising industry in England. The data was analysed using thematic analysis. Findings: Women report masculine expectations as a condition to succeed in their careers and show large internalisation of masculine habitus. While women recognise that the position of men is better, they do not report challenging organisational structures that enforce masculine expectations of them, and they generally report having to communicate and behave like men to succeed. Women in the north show more work satisfaction and report less sexism and career barriers. Practical implications: Employers wishing to present their brand as inclusive should consider the impact of organisational structure and design internal policies that promote inclusivity. Social implications: Advertising industry has a mass reach, similar to one of the media, and reshaping organisational structure to foster inclusivity would enable more supportive and less stereotypical campaigns. Class origin and early socialisation influence communication and behaviour in adulthood, which influences career opportunities. Originality/value: To the best of the author's knowledge, this is the first study addressing blokishness and masculine habitus in the context of the advertising industry in England. Besides, the study identified a regional divide in work experiences, which are linked to early socialisation. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
16. "The Girls at the Desk": Timeless Blokishness in the Newsroom Culture in the British Press?
- Author
-
Topić, Martina and Bruegmann, Carmen
- Subjects
JOURNALISM ,MASCULINITY ,WOMEN journalists ,WORK environment ,SEXISM - Abstract
This paper explores the lived experiences of women working in journalism in the UK. To do this, 20 interviews were conducted with women who worked in newspapers and magazines from the 1970s to the present day. The research was conceptualised using Bourdieu's concept of habitus and works previously conducted in journalism studies on blokish culture in newsrooms. The purpose of the paper was to further explore blokish culture in newsrooms by looking into expectations of women and the work culture. Thematic analysis was used in analysing findings. The results show that not much has changed in newsroom culture and interviewees who worked in journalism across decades report the same issue with blokish culture and cultural masculinity in work expectations. Besides, results show that women face both direct and indirect sexism and deeply entrenched blokish culture that impedes opportunities for women. Results indicate that the situation in women's magazines, as predominantly female-led environments, is more relaxed and women who work in magazines do not report blokish culture. Finally, abductive analysis of results showed a link between early socialisation and blokishness expressed in newsrooms among women who internalised masculine habitus. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
17. Media discourses on 'race' and gender.
- Author
-
Topić, Martina, Kilvington, Daniel, Holy, Mirela, and Van Sterkenburg, Jacco
- Published
- 2021
- Full Text
- View/download PDF
18. Mirroring the zeitgeist: an analysis of CSR policies in the UK's food, soft drink and packaging industries.
- Author
-
Topić, Martina, Bridge, Gemma, and Tench, Ralph
- Abstract
Purpose: The purpose of this paper is to explore changes in corporate social responsibility (CSR) policies in food, soft drinks and packaging industries to capture changes in CSR implementation given increased environmental activism. The paper takes an exploratory approach in reviewing CSR policy changes to explore to what extent companies change CSR policies with increased environmentalism. Design/methodology/approach: A comparative website analysis was used to analyse CSR policies of companies in the food, soft drinks and packaging industries in the UK. The companies were selected for the analysis based on their annual turnover and 23 companies were analysed (seven for the soft drinks industry, eight for the food industry and eight for packaging industry). Five interviews were conducted with packaging and retail professionals, and the findings were analysed by using thematic analysis, which captured trends in responses. Findings: The findings show that companies are implementing and communicating CSR policies heavily focussed on reducing the environmental impact of their work and matching social debates on human rights, with which traditional CSR policies (corporate governance, supporting local communities and consultation with stakeholders) are fading away. Instead, companies have shifted attention towards the gender pay gap, modern slavery and extensive environmentalism. The interviews with packaging professionals and CSR managers from the retail industry show that the packaging industry designs CSR policies in line with requests from supermarkets, which are, in turn, influenced by consumer activism. Practical implications: This paper shows the circular relationship between media coverage, consumer activism, which comes as a result, and the impact and changes this brings to the industry. To avoid reputation damage, companies should closely follow media debates to pre-empty consumer criticism and activism. Social implications: The findings show that companies are "mirroring the zeitgast" and going with trends to meet consumer expectations, which brings into question the sincerity of CSR policies and revives the criticism of capitalism and raises a question whether CSR is used by companies as a smokescreen that on the outset makes a difference to the society but keeps status quo intact. Originality/value: The paper provides an insight into CSR implementation of three industries that faced heavy criticism from campaigners and the general public for their environmental impact. The paper shows how the CSR policy shifted to match this expectation and thus provides a good ground for studying the evolution of CSR using a case study from three selected industries. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
19. EDITORIAL: #METOO: A CONTRIBUTION TOWARDS THE 'WHERE TO FOR #METOO' DEBATE.
- Author
-
Topić, Martina
- Subjects
WOMEN'S rights ,POLITICAL participation ,SOCIAL movements ,SEXUAL harassment ,UNEMPLOYMENT - Published
- 2020
20. Women in public relations (1982–2019).
- Author
-
Topić, Martina, Cunha, Maria Joäo, Reigstad, Amelia, Jelen-Sanchez, Alenka, and Moreno, Ángeles
- Subjects
PUBLIC relations personnel ,PUBLIC relations ,THEMATIC analysis ,CAREER development - Abstract
Purpose: This paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research. Design/methodology/approach: A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982–1989, 1990–1999, 2000–2009, 2010–2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles. Findings: The results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the United States; however, there is an increase in authors calling for the use of socialist and radical feminism. Originality/value: The paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
21. The Sourcing of Stories on Sugar and the Supermarket Industry in the British Press.
- Author
-
Topić, Martina
- Subjects
SUGAR industry ,CONTENT analysis ,PRESS ,FICTION ,JOURNALISTS - Abstract
This paper looked at the nature of sourcing stories in the press coverage of the anti-sugar debate and the supermarket industry in the UK. The research design was a mixed-method study founded in an interpretivist epistemology. Content analysis has been conducted on 454 articles from national and regional press and this analysis provided an answer on who influences the news agenda. Qualitative interviews with journalists explored what sources journalists use when selecting and sourcing stories. The findings show that NGOs are regularly used as a source for stories in the British press, while the news agenda is largely driven by the self-interest of journalists, which corresponds with agenda of the NGO Action on Sugar. Journalists also largely rely on contacts when sourcing stories, but NGOs are present in the mind of journalists when deciding how to source stories. In addition, views of journalists correspond with views of NGOs on the role and position of the business in society. [ABSTRACT FROM AUTHOR]
- Published
- 2020
22. The communication of Corporate-NGO Partnerships: analysis of Sainsbury's collaboration with Comic Relief.
- Author
-
Rohwer, Lynn and Topić, Martina
- Subjects
BUSINESS communication ,SOCIAL responsibility of business ,PARTNERING between organizations ,CONSUMER behavior ,NONGOVERNMENTAL organizations ,CORPORATIONS - Abstract
This study focuses on CSR communication using the example of Corporate-NGO partnership between British supermarket chain Sainsbury's and Comic Relief. Questionnaires were distributed to 40 participants asking them about their consumer behaviour and opinion on partnerships. Using thematic analysis, two main themes have been identified in the data set: some consumers are sceptical towards cross-sector partnerships because they assume selfish reasons behind the collaboration and view them as corporate PR tool. On the other hand, the majority of consumers evaluate Corporate-NGO Partnerships as appropriate and a gain for society at large. The analysis showed that Sainsbury's customers know about the partnership with Comic Relief while non-customers lack awareness and that the most successful means of communication of partnerships is the supermarket promotion. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
23. Introduction.
- Author
-
Topić, Martina
- Subjects
DANCE ,HORA (Dance) - Abstract
An introduction is presented in which the editor discusses several articles within the issue on topics including a history of the development of dance in Israel; Hora dance; and importance of dance in forming the Hebrew culture.
- Published
- 2017
- Full Text
- View/download PDF
24. Ida’s dance club.
- Author
-
Topić, Martina
- Subjects
DANCE competitions - Published
- 2017
- Full Text
- View/download PDF
25. Male and female communication, leadership styles and the position of women in public relations.
- Author
-
Tench, Ralph, Topić, Martina, and Moreno, Angeles
- Subjects
INTERPERSONAL communication in men ,LEADERSHIP ,WOMEN executives ,PUBLIC relations ,GENDER differences (Psychology) ,COMMUNICATION styles - Abstract
This article discusses results of the largest European survey among communication and public relations (PR) practitioners regarding the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles and traditional views on differences between men and women in PR. The results suggest differences in communication styles among male and female practitioners, where women prefer non-personal communication methods while men prefer more personal forms of communication. The results thus go directly against data showing that women prefer intimacy and building relationships and against the frequently stated arguments for differentiated approaches to communication styles. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
26. Hillary Clinton and the Media: From Expected Roles to the Critique of Feminism.
- Author
-
Topić, Martina and Gilmer, Etajha C.
- Subjects
LIBERAL feminism ,PRESS criticism ,PRESIDENTIAL candidates ,PUBLIC opinion - Abstract
In this paper, we analysed Hillary Clinton's relationship with the media starting from her first appointment at a US First Lady to her being the Democratic nominee for the US presidential elections in 2016. Thus, we analysed academic literature demonstrating Clinton's problems with the media bias, and then added our own discourse analysis of articles on Clinton and feminism in two main national newspapers that have consistently demonstrated the power of setting the agenda and forming public opinion in the U.S. - The Washington Post and The New York Times. Discourse analysis has been used to analyse 20 selected articles that discussed Clinton's feminist views in a period from September 2015 until September 2016, which was also a campaign period for 2016 U.S. elections. The findings add to the current research on the topic and show that the media undermined liberal feminism and its goals to undermine Hillary Clinton, whereas in the past Hillary was a subject of media criticism because of her refusal to fit into expected roles and be a supportive wife only. The discourse of criticism of Hillary Clinton has changed over time but every time with the same results, undermining the image and career advancement. [ABSTRACT FROM AUTHOR]
- Published
- 2017
27. The impact of public relations on the pharmaceutical industry: A case study of living like you campaign.
- Author
-
Hasenmeyer, Virginia and Topić, Martina
- Subjects
PHARMACEUTICAL industry ,PUBLIC relations - Abstract
This study investigated the impact of public relations on the pharmaceutical industry by analysing Living Like You campaign by Novartis. In addition, interviews with public relations professionals working in healthcare have been conducted to investigate how they understand public relations and how public relations can be utilised for further improvement of the healthcare practice. The results show that Living Like You was a successful public relations campaign and that there is a need for more use of public relations in healthcare, and pharmaceutical industry in general. [ABSTRACT FROM AUTHOR]
- Published
- 2015
- Full Text
- View/download PDF
28. (NE)OVISNOST ŽENA I POSLJEDICE TOG POLOŽAJA: ROD, PATRIJARHAT, ODGOJ.
- Author
-
Topić, Martina
- Published
- 2009
29. HELPING OR DESTROYING? GENERALLY ACCEPTED CRITICISM OF THE INTERNATIONAL MONETARY FUND AND THE MEDIA PROBLEM-The case of Argentina and Croatia.
- Author
-
Topić, Martina
- Subjects
MASS media ,CRITICISM ,INTERNATIONAL relations ,GOVERNMENT policy - Abstract
Copyright of Facta Universitatis: Series Philosophy, Sociology, Psychology & History is the property of University of Nis, Serbia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2009
30. Cultural Diplomacy and International Cultural Relations, Volume I: edited by Oliver Bennett, London, Routledge, 2019, 128pp., £96.00 (Hardback), £16.79 (eBook), ISBN 978-0-36718-998-3 (Hardback), ISBN 978-0-42919-971-4 (eBook).
- Author
-
Topić, Martina
- Subjects
CULTURAL diplomacy ,CULTURAL relations ,NONFICTION - Published
- 2020
- Full Text
- View/download PDF
31. Evolving Responsibility or Revolving Bias? The Role of the Media in the Anti-Sugar Debate in the UK Press.
- Author
-
Topić, Martina and Tench, Ralph
- Subjects
SOCIAL responsibility of business ,SUGAR ,SUPERMARKETS ,NONPROFIT organizations - Abstract
This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.