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Library blogs offer a compelling means of reaching out to patrons and engaging them in conversation. However, even the most well-written blog can suffer for lack of an audience if not marketed properly. The marketing concept and the related marketing mix provide useful frameworks for planning and implementing blog projects to give them the best chances of being read by the intended patrons. This article will describe the marketing concept and marketing mix and explain how these ideas can be successfully applied to any library blog endeavor. [ABSTRACT FROM AUTHOR]