1. How many drinks has your adolescent been offered today?
- Author
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Hegamin-Younger, Cecilia, Jeremiah, Rohan, Boggs, Marye, Corpuz, Michelle, Torres, Danielle, Mbari, Anne, Stanislaus, Antonia, Ejigu, Birtukan, and St Cyr, Tessa
- Abstract
Traditional and non-traditional forms of alcohol advertisements are meant to entice adult consumers to drink as well as create a pipeline for new and upcoming drinkers, serving to establish brand loyalty through various promotions. While there has been much research of traditional and non-traditional forms of alcohol advertising, there has been little attention on the exposure of the byproducts of alcohol drinking on adolescents. The purpose of this observational study was to quantify the amount of indirect advertising, such as people drinking in public and alcohol posters, Caribbean children and adolescents are exposed to during an average day walking home from school. Two neighborhood routes students use to walk home were identified; one route for elementary school children and a second for high school students. Researchers walked the routes at the time students were dismissed from school on a weekday. The results demonstrate that children as young as 6 years old are exposed to many forms of indirect alcohol advertising. [ABSTRACT FROM AUTHOR]
- Published
- 2017