1. The effect of message frames and CVD risk factors on behavioral outcomes.
- Author
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Scott LB and Curbow B
- Abstract
OBJECTIVES: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. METHODS: In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status. RESULTS: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status. CONCLUSIONS: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk. [ABSTRACT FROM AUTHOR]
- Published
- 2006
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