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2. ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT.

Author

Santana, Josefa D. Martín, Lara, Eva M. Reinares, and Lara, Pedro J. Reinares

Subjects
TELEVISION advertising, ADVERTISING effectiveness, ADVERTISING, COMMUNICATION in marketing, INDUSTRIAL publicity
Abstract

Copyright of Revista Española de Investigación de Marketing ESIC is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012
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3. MODELO EXPLICATIVO DEL COMPORTAMIENTO DE LOS JÓVENES ANTE EL BOTELLÓN Y EL CANNABIS DESDE LA PERSPECTIVA DEL MARKETING SOCIAL.

Author

Palacio, Asunción Beerli, Santana, Josefa D. Martín, Monroy, Margarita Fernández, Sánchez, Inmaculada Galván, and Meneses, Gonzalo Díaz

Subjects
SOCIAL marketing, MARKETING, SOCIAL policy, ATTITUDE (Psychology), SUBSTANCE use of youth
Abstract

Copyright of Revista Española de Investigación de Marketing ESIC is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012
Full Text
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