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Technology acceptance is crucial, if newly implemented enterprise systems (ES) in a company are to succeed. This is often addressed by end-user training during the implementation project. Perceived enjoyment and positive user experience (UX) have gained significant importance as technology acceptance factors. Yet, research on the design of such trainings is scarce, and literature with focus on perceived UX of ES even more so. This is in contrast to findings from other contexts which show that perceived UX may heavily impact user attitudes and learning motivation. As a first endavour in this direction, this paper presents an exploratory pre-study on first impressions of main operating ES with regard to expected usability and UX. Results show that ES are rated low, especially when compared to a universal UX benchmark. We discuss how more positive first impressions may positively impact motivation to learn the system, which will be investigated in a follow-up study. [ABSTRACT FROM AUTHOR]

Digital signages are the most diffused in-;store technologies with their effects on perceived store atmospherics and behavioral outcomes relying heavily on their visual design and context. To further inform and understand the effects of visual design, this research investigates the effect of digital signage designs from the lens of Fuzzy-Trace Theory which differentiates between a verbatim and gist-based processing of (visual) information. The designs were embedded within a store environment and without this context to validate the design's effect in context. The results of our study using functional near-infrared spectroscopy show activated brain areas in the medial prefrontal cortex (PFC) accompanied by a lateral PFC deactivation, which indicates cognitive relief and increased emotional processing for gist-based designs. In store context, the cognitive relief is no longer found, yet the emotional attribution was still found. These results provide several theoretical and practical implications for the visual design of digital signages. [ABSTRACT FROM AUTHOR]

eLoyalty provides a major competitive advantage for online businesses, however it is difficult to define. To understand the underlying mechanisms of eloyalty, a neuroimaging study was conducted, identifying possible "neural" activations that point to antecedents of the users' eloyalty. Our results show that antecedents to eloyalty might be associated with an activation of the bilateral dorsolateral prefrontal cortex (PFC), and the right orbitofrontal/ventromedial cortex. Furthermore, a non-hypothesized deactivation of the left superior dorsomedial PFC was identified. This activation pattern can be related to increased pleasantness and reward attribution of the target website, as well as higher associated familiarity and user preference. Based on this it is discussed that antecedents to eloyalty may be associated with neural lock-in effects. These lock-in effects may be elicited through continuous, positive, and pleasant user experiences which ultimately lead to an emotional attachment that is "neurally encoded" into the user's brain. [ABSTRACT FROM AUTHOR]

Colors surround us in all life situations and have the power to influence our mood and emotions, which makes color a crucial impact factor for decision making in ecommerce environments. Therefore, this research paper aims to explore the psychological and physiological effects of color use on websites with a neuroimaging method. For this, an experiment was designed in which 24 healthy participants watched an online shoe shop in 4 different colored versions during which their neural activity in the prefrontal cortex was measured. While comparing the neural activity between the different employed colors, distinct implications can be derived. That is, in comparison to the blueish website, (1) grey scaled websites require higher cognitive load but are rated as aesthetically pleasing, (2) greenish websites result in more negative valence while they require not more neural resources, and (3) reddish websites are rated low in valence and require higher neural processing resources. [ABSTRACT FROM AUTHOR]

The investigation of user behavior in IS contexts is often conducted by utilizing self-report measurements. To complement these measurements, neuroscientific methods have indicated their potential for IS research. Most pioneering research work utilized fMRI as neuroimaging method, which is associated with a decreased ecological validity. To investigate whether mobile fNIRS - an innovative, portable and lightweight neuroimaging method - can overcome the limited ecological validity of fMRI, reproducing existing neuroscientific research results, this study aims to explore whether mobile fNIRS could be used as a valid neuroimaging method for IS research, or more precisely for ecommerce research. Preliminary research findings revealed that fNIRS is capable of partly reproducing pioneering research results. Consequently, fNIRS is found to be a reliable and valid neuroimaging method to increase the ecological validity in IS research in certain situations and circumstances, providing a fruitful new avenue to investigate IS research relevant scenarios. [ABSTRACT FROM AUTHOR]