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No abstract available for this article. [ABSTRACT FROM PUBLISHER]

The Involvement construct has been extensively studies in the consumer behavior literature and has recently received increased attention in leisure and tourism studies. The purpose of this study was to demonstrate the potential usefulness of the involvement profile scale to segment tourists on the basis of their involvement profiles with touristic activities. The subjects consisted of 144 participants from an international track and field competition. CronbachÆs alpha coefficients ranged form 0.80 to .096 on the various subscales. A cluster analysis was conducted to classify the subjects into three distinct groups. The marketing implications of the results are discussed and avenues for future research are presented. [ABSTRACT FROM PUBLISHER]

This paper investigates the foreign product image of New Zealand consumers, to determine how these “made in” stereotypes are formed. A survey of 208 New Zealand respondents from the Greater Auckland area were analyzed to determine what were the general attitudes of these consumers toward products form specific foreign countries, and whether these attitudes were product specific. The specific products studies studied were automobiles, televisions, clothing, food, home appliances and toys. The countries studied were New Zealand, Australia, S. Korea, the United Kingdom, W. Germany, Japan and the United States. This research revealed that a consumer's attitudes about the quality of the automobile produced by a particular country produced a “halo effect” that covered all products from that country. This finding suggests that a country's efforts to penetrate the New Zealand auto market will have far-reaching effects on all products from that country. [ABSTRACT FROM PUBLISHER]