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The main aim of the article is to discuss XR in marketing in the context of phygital category. Five examples from 2016--2022 have been selected to find the answers for proposed research questions: Q1. What is the impact of XR on marketing? Q2. What are the similarities and differences between the analyzed XR marketing projects? Q3. What is the importance of XR in the context of phygital? Q4. Is the combination of physical and digital elements crucial in helping the audience to get accustomed to immersive media? According to Stake this case study has collective character. Selected cases represent different sectors (sport, tourism and fashion) and approaches to XR in marketing. This collective case study was based on desk research, as well as ethnography and autoethnography elements. [ABSTRACT FROM AUTHOR]

The article addresses the issue of the presence of false information on coronavirus in the Polish news media between January and September 2020. The research aimed to check the extent to which traditional media participate in disinformation processes during the pandemic. An attempt has also been made at explaining the reasons for the publication of fake news in these media. Sources of information that Poles use most often were examined: popular information portals, traditional media websites, and social media (Facebook and Twitter). The article analyses false information in both quantitative and qualitative terms. A total of 101 pieces of false information made available online were diagnosed, of which every fourth news item (25.74%) appeared in opinion-forming media (three most popular news portals and all traditional media were taken into account). The qualitative analysis shows that publishing false information in the opinion-forming media is the result of changes in the journalistic work environment (especially declining standards of work, a desire to attract the attention of the media audience and the pursuit of the media organisations' own interests). However, this issue requires further research in editorial offices and among journalists. [ABSTRACT FROM AUTHOR]

Google has a wide range of services and products that provide nearly complex users service. In addition, Google's multi-year experience and the ever-growing number of its users is likely to lead to the successful launch of another social networking product. In the meantime, it turns out that it is quite the opposite. [ABSTRACT FROM AUTHOR]