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Although name, image, and likeness policy officially changed on July 1, 2021, actions leading up to this policy modification provide insight into the desires and perspectives of the National Collegiate Athletic Association (NCAA). Feeling pressure from individual states and federal legislators, the NCAA engaged in discussion regarding name, image, and likeness in Fall of 2019. In response to newly introduced name, image, and likeness policy changes, the NCAA listed their official statements on the Taking Actions: Name, Image and Likeness webpage. These statements (n = 10) were analyzed using critical discourse analysis methodology underpinned with a Foucaultian perspective. Using critical discourse analysis, we extrapolated three overarching themes related to power dynamics: (a) Establishing Control While Undercutting Oppositional Power, (b) Power Shifts Away from NCAA, and (c) Power Reinforcement. We conclude by discussing the importance of examining discourse within organizations and implications for policy and practice. [ABSTRACT FROM AUTHOR]

This study examined the way college football players used social media to resist, highlight, and address inequity in college football. Employing a critical discourse analysis guided by poststructuralism as a theoretical framework, three public statements were analyzed to explore how the language used in the statements resisted multiple discourses that shape college football players' experiences. The ways that college football players used discourse to mobilize as activists and exert control over their college athlete experience were considered. These findings highlight three consistent themes and expand research on college athlete activism through social media and language analysis. [ABSTRACT FROM AUTHOR]

Guarantee games are among the most important revenue streams for historically Black college and university (HBCU) intercollegiate athletics departments. Some scholars, however, have critiqued these games and even questioned their legality. This study examined the contracts of guarantee games in men's basketball to assess whether HBCUs and non-HBCUs are equally compensated for their participation in these games. The findings point to the existence of a basketball "Black tax" where HBCUs are not given equal compensation for their participation in men's college basketball guarantee games. The authors discuss the implications of this inequality along with recommendations for future research. [ABSTRACT FROM AUTHOR]