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The article offers information on the demand of the newspaper "The Wall Street Journal" and mentions that it is launching its second section. It mentions that its circulation has been increased to 154,588 in 1979. It informs that the second section will increase the news space by 10 percent. It reveals that it has a more contemporary design than Page One with wider headlines and more graphics. It informs that the section will have special section for feature stories.

The article focuses on the columns and articles of publisher Arthur Ochs Sulzberger which are published in the journal. It notes that Sulzberger writes obituaries and financial tables for the front page. It further states that he prepares advertisements and articles on food, wine and related pleasures during Wednesdays and focuses on furniture, interior decoration and gardening on Thursdays. Moreover, it mentions that he concentrates on entertainment and the arts during Fridays. It also indicates that the journal has reshuffled its staff, automated its neolithic production processes, spun off four suburban editions, and redesigned its pages.

The article reports on the experimentation with office automation by companies to improve white collar productivity in the U.S. It states that office automation is making strides in clerical and lower-level administrative workers but the real gain is destined to come from getting management personnel to use the new equipment. It mentions that many managers still resist the idea of a computer terminal on their desks and are threatened by the unfamiliarity of the new technology.

The article reports on decreased profits by U.S. paper companies after it undercuts prices in an effort to keep their big machines rolling at full speed. According to President William R. Kellet of Kimberly-Clark Corp., the paper industry is not out of woods but is starting to be optimistic ahead. Furthermore, Chairman David Luke adds that the paper industry generates 12 billion dollars a year and if it took advantage of wood chemicals, it could double their sales since the materials are free.

The article examines how newspaper exposure has favored more Republicans than Democrats in the U.S. electoral campaigns. It references a report by "The Sun (Baltimore)" journalist Frank R. Kent which cites that Republicans are represented in 7,500 small-town newspapers while Democrats only enjoy publicity in 2,500 newspapers. In comparison to rural dailies, Chicago-based publications have a dominantly Republican bias, while most New York newspapers are described as fair and non-partisan.