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Quantitative content analysis was used to examine social media responses to the BBC's announcement of the first female Doctor in the science-fiction show Doctor Who. Tweets reacting to the BBC's framing of the decision (N = 2,971) were coded for mentions of representation, impact on the character, political correctness, feminism, impact on ratings, and impact on younger generations. Results indicated that audience responses did not reflect the BBC's framing but were generally supportive of the casting choice. Explanations for the lack of correspondence between the BBC and responses are explored. [ABSTRACT FROM AUTHOR]

When firms face crisis, the instant and open channels of social media communication create a double-edged sword. While corporations can more quickly communicate with stakeholders, any missteps will have drastic and nearly immediate repercussions. What are the relationships among social media, subjective norms, attitudes, and intentions during corporate crisis? We explore this phenomenon via a study of a crisis faced by Lowe's, an international home improvement store, and how current and potential customers reacted. By utilizing a structural equations model to examine an integrated model of multiple constructs, we find that Facebook usage is associated with behavioral intent, perceptions of ethicality, and attitudes toward the organization. Counter intuitively, we find that an increase in participant Facebook usage is negatively related to felt subjective norms. Our findings indicate that beyond the traditional relationships examined by the Theory of Reasoned Action (e.g., norms, attitudes, and behavioral intent), that social media and subjective norms have a strong relationship with general attitudes and ethical attitudes toward an organization. [ABSTRACT FROM AUTHOR]

As most college campuses across the U.S. switched to remote learning in March 2020 as a result of COVID-19, students began taking classes online, many of them using video conferencing tools such as Zoom asynchronously and synchronously. Quantitative and qualitative data from an online survey administered between April and July 2020 at two university campuses located in COVID-19 hotspots document the impact of this sudden pedagogical change on 295 respondents. Results showed many students acknowledged both practical and psychological challenges associated with the change, yet recognized that skills gained during the pandemic could be beneficial for their future careers. Overall, the study presents a look at the impact COVID-19 has had on university students and how a sudden change in education practices can affect learning, based on factors including self-efficacy, interaction, and motivation. [ABSTRACT FROM AUTHOR]