Search

The last wave of Feminism has led the animation industry to adapt its products to meet the collective demands of society, creating the arising of female protagonists and systematizing the inclusion of racialized and LGTBIQ+ characters. This could mean greater empowerment for women and these groups, but sometimes it just emerges as a marketing wrapper, where gender roles and biases prevail. The study will focus on quantitative and qualitative data from specialized media organizations, and the analysis of the discourses in both graphic and representation aspects of big animated productions from the 21st century, in order to extract evidence of the relationship between the inclusion of creative women in animation and successful productions with a gender perspective. This will demonstrate that both feminism and purplewashing are coexisting realities in the present and future of animation. [ABSTRACT FROM AUTHOR]