1. Empowering Green Choices: How Laws Influence Ecological Commitment, Environmental Knowledge, and Green Technology Adoption for a Cleaner Tomorrow.
- Author
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Yu Wang, Bowen Liao, Jiancong Wang, and Usman, Muhammad
- Subjects
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STRUCTURAL equation modeling , *INNOVATION adoption , *ENVIRONMENTAL responsibility , *ENVIRONMENTAL literacy , *ENVIRONMENTAL degradation , *GREEN technology - Abstract
The threat of environmental degradation caused by production activities is growing worldwide owing to the unsustainable behavior of firms. Environmental legislation plays a central role in developing firms' conservation-oriented and nature-friendly behavior. Limited literature is available on how environmental legislation affects firms' nature-friendly behavior and adoption of environmentally friendly technologies. This research presents an empirical investigation into the intricate interplay between ecological commitment, environmental knowledge, firms' nature-friendly behavior, and the adoption of environmental technologies within organizations. Moreover, the study examines the moderating role of environmental law between firms' nature-friendly behavior and the adoption of environmental technologies. Data were collected from 401 firms through face-to-face and online surveys during the pandemic in China. The study used Partial least squares structural equation modeling (PLS-SEM) to analyze the collected data. The results show significant associations between ecological commitment (ß = 0.421, p<0.01), environmental knowledge (ß = 0.301, p<0.01) and firms' naturefriendly behavior. The findings also reveal that a firm's nature-friendly behavior (ß = 0.271, p<0.01) positively influences its adoption of environmentally friendly technologies. Similarly, environmental law positively and significantly moderates the relationship between firms' nature-friendly behavior and the adoption of environmental technologies. Therefore, firms should align their values and operations with ecological commitment, fostering a culture of environmental responsibility that permeates all levels of the organization. [ABSTRACT FROM AUTHOR] more...
- Published
- 2025
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