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In the last three decades events have become an important means for communities to realise economic, social and ecological goals. The influence of planned events in tourism is gaining on their importance for destination competitiveness in the market. For transitional countries, these events are a means of streamlining tourist offers and marketing toward attractive tourist values and locations. Well-established events have: permanent attention of tourism organisations and tour operators, reputation compliant with the destination image, support of the local community and media, opportunities to add more attractive contents. The goal of the survey study presented in the paper was to determine how well students of the College of Tourism are informed of the events in urban and rural areas of Serbia, what their motives for going to the events are, what their means of getting information on the events are, what their opinions are on the importance of local administration in organising events, what the limitations for improvement of event tourism in Serbia are. The results of the survey study show that students are not informed on the number of events in Serbia, but the students do know which events are the most visited, the students are aware of the importance of local administration in organising and improving event tourism and the students are aware of the limitations for improvement of event tourism in Serbia. Even though socialization is the motive for visiting an event, the students do not neglect the desire to be educated in traditional values, and to experience and see other characteristics of the area in which the event is being organized. [ABSTRACT FROM AUTHOR]