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1. Judge Denies Pepsi Bid to Block Ads.

Subjects
*LEGAL judgments, *ADVERTISING, *ENERGY drinks, *INJUNCTIONS
Abstract

The article reports on the decision of U.S. District judge John G. Koelti to deny the bid of Stokely-Van Camp, a unit of PepsiCo Inc., to block advertising by Coca-Cola Co. for its Powerade ION4 sports drink. Stokely-Van alleged that the advertisement of Coca-Cola falsely claimed the Powerade ION4 drink is the complete sports drink and that Gatorade is missing two electrolytes and incomplete. Koelti denied the motion for a preliminary injunction requested by Stokely-Van.

Published
2009

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