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The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events. The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences. [ABSTRACT FROM AUTHOR]

In Romania, rural tourism and agro-tourism were practiced in an unorganized way until 1989, as tourists sought a cheaper accommodation compared to the standard accommodation units. Since 1989, gamma services have been improved, so more homes for locals have been opened for tourists. Hence the need for an organization of accommodation, homologation and classification, and the first forms of organized rural tourism appeared in the Rucăr-Bran area, with the establishment of ANTREC, which was then developed at national level. As a result of these changes, as well as the tendency to improve and modernize the tourist activities carried out in rural areas, rural tourism and agrotourism have started to occupy an important place in the Romanian tourist offer, representing for the eager ones an attractive alternative in view leisure time. As a result of the development of legislation, rural tourism and agritourism have seen a significant development, increasingly aligning with European standards in this area. In this paper we propose to analyze the situation of the tourist and agro-touristic pensions situated in the largest development region in Romania, the North East Region, which has a rich history and tradition and whose tourism development could contribute to the economic growth of the area, representing at the same time a means of promoting Romania and its rich traditions. [ABSTRACT FROM AUTHOR]

We live in a world where globalization is increasingly spoken about and its role in the development of humanity, where local economies and social groups have become the exponents of a dynamic system, being interconnected through communications, transport and commerce. All these elements have made humanity a very complex system, but vulnerable due to the economic, technological, socio-cultural, political and biological factors that contributed to the emergence of asymmetric threats to global security. One of these threats is terrorism. This paper proposes an analysis of the effects that terrorist attacks have had on the European Union tourism, given the large and increasing number of these attacks. Tourism offers the opportunity to visit, discover, know, observe how other civilizations live, is an important engine of the economy, but at the same time it is very sensitive to events that can affect personal safety. Thus, after taking over the statistical data on tourist traffic, data provided by Eurostat and the National Institute of Statistics in Bucharest, we analyzed and interpreted this information, which gave us some conclusions regarding the way in which the terrorist attacks affected the personal safety of tourists and how they influenced their choices. [ABSTRACT FROM AUTHOR]

Tourism can exacerbate some environmental problems and increase degradation of the environment. Sustainable tourism, a tourism industry that applies principles of sustainable development can on the contrary assist in maintaining ecosystems and biodiversity. In this regard, ecotourism, a form of sustainable tourism based on the observation of natural areas is an interesting niche. Romania has strong major natural to position in advantage in this market. [ABSTRACT FROM AUTHOR]

The decision-maker's role in international activity is crucial, particularly in the case of small- and medium-sized enterprises (SMEs). However, the extant literature on internationalization is characterized by a lack of consensus among scholars as to what constitutes the managerial factor in determining exporting. Therefore, this study focuses on the following issue: Which are the decision-maker's characteristics and perceptions that may influence the export behavior of SMEs? To address this main research question, a multiple-case study method is applied across four Spanish exporting SMEs. The findings show that high educational level, language skills, high-risk tolerance, innovativeness, as well as strongly perceived export stimuli compared to low and relatively easy to overcome export barriers positively influence the export involvement and development in these investigated SMEs. The study provides further insights into the research topic by jointly studying managerial characteristics and perceptions in the Spanish context where the exporting activities have not been as widely studied so far. [ABSTRACT FROM AUTHOR]

Tourism, one of the branches that recorded among the largest losses during the Covid-19 pandemic, both globally and nationally, is the subject of the case study. These losses were due both to the travel restrictions imposed by each state, but also to the reluctance of tourists to travel, especially in 2020. Therefore, the number of tourists has decreased considerably, both in terms of resident tourists and tourists. non-residents. That is why in this paper we set out to analyze the ways in which the development of the Covid-19 pandemic influenced the tourist traffic, taking into account the non-resident tourists who arrived in Romania. We found that the incoming activity of tourists was well below the outgoing activity, which negatively influenced both the tourist entities and the complementary sectors, which in turn are related to the entire national economy. The research methodology consisted in collecting the existing data on the website of the National Institute of Statistics, as well as in other specialized databases, their processing, analysis and formulation of conclusions. Different research methods were used: analysis, deduction, graphical method, comparative method, as well as a series of indicators with a fixed base through which we highlighted the change in time of tourist traffic, as well as their growth rate. Based on the analyzed data, conclusions were formulated that allowed us to characterize the existing situation on the Romanian market in the period 2018-2020. [ABSTRACT FROM AUTHOR]