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In this exploratory study we focus on fake profiles created on Twitter, whose purpose seems to be threatening the face of public figures and celebrities. Following a sociocultural pragmatic approach, we investigate the main face work strategies adopted by the administrators of these profiles and verify whether the messages they publish have negative effects on the mocked public figure, the administrator or the listeners' faces, being an expression of impoliteness. The qualitative analysis of a corpus of 5030 tweets leads to the conclusion that parody in this context has a negative effect on the public figure's face, but, at the same time, it strengthens the social ties with followers. [ABSTRACT FROM AUTHOR]

El propósito de este trabajo es analizar el lenguaje utilizado en la redacción de mensajes que se difunden a través de las redes sociales. En la actualidad, este es objeto de una gran controversia que enfrenta, por un lado, a investigadores que sostienen que el uso de las redes sociales está aniquilando el lenguaje escrito y, por otro, a estudiosos para los que estas plataformas de la Web 2.0 conllevan enriquecedoras formas de comunicación. Para evaluar ambas posturas hemos recopilado un corpus de seiscientos mensajes en español difundidos a través de Facebook, Twitter y Tuenti entre 2011 y 2013. Su análisis cuantitativo y cualitativo nos ha permitido advertir en ellos la existencia de una serie de desviaciones de la norma lingüística cuyas motivaciones hemos tratado de identificar. Así, aunque algunas parecen ser fruto de una escasa competencia comunicativa, la mayoría podrían considerarse señas de identidad digital. [ABSTRACT FROM AUTHOR]

In this paper we analyse the (re)presentation of the economic crisis with special reference to Spain in messages on the electronic platform Twitter. As a social network, Twitter allows for an enormous cyberspace presence (Zhao and Rosson, 2009) and is therefore used as its preferred means of communication by companies, mass media, political parties and their leaders in order to spread their messages. By following the theoretical framework of propagandistic discourse developed by Charaudeau (2012), we will show why the use of hashtags such as #crisis, #austeridad, #banca, #escrache, #stopdesahucios or #paro guarantees accessing a wider number of cybernauts. Furthermore, the analysis of a corpus consisting of 1,800 tweets containing such hashtags can be taken as evidence for the existence of a rhetoric of persuasion on the electronic platform Twitter. Finally, we have identified the most common types of propaganda speech in relation to the hashtag used. [ABSTRACT FROM AUTHOR]