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5 results on '"Keenan, Kevin L."'

1. Ramadan Advertising in Egypt: A Content Analysis With Elaboration on Select Items.

Author

Keenan, Kevin L. and Yeni, Sultana

Subjects
*TELEVISION advertising, *RAMADAN
Abstract

Factors related to the Islamic holy month of Ramadan are discussed in this article. A content analysts of 508 Egyptian television commercials to described. Comparisons of ads run during Ramadan and those run during a non-Ramadan period are made. Findings show fewer ads during Ramadan, more emphasis on chanty messages during Ramadan, and more conservatively dressed characters tn ads during Ramadan. Results concerning family orientation are mixed. The content analysis is supplemented with details elaborating on individual advertisements and a call for continued and expanded investigation of the topic. [ABSTRACT FROM AUTHOR]

Published
2003
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3. Time and Media Markets (Book).

Author

Keenan, Kevin L.

Subjects
*MASS media, *NONFICTION
Abstract

Reviews the book "Time and Media Markets," edited by Alan Albarran and Angel Arrese.

Published
2003

4. Global Telecommunication (Book).

Author

Keenan, Kevin L.

Subjects
*COMMUNICATIONS industries, *NONFICTION
Abstract

Reviews the book 'Global Telecommunication: Theories, Stakeholders and Trends,' by Thomas L. McPhail.

Published
2002

5. BOOK REVIEWS.

Author

Keenan, Kevin L. and Poindexter, Paula M.

Subjects
*ADVERTISING, *NONFICTION
Abstract

Reviews the book `Another One Bites the Grass: Making Sense of International Advertising,' by Simon Anholt.

Published
2001
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