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Introduction: facial deformities are a set of residual volumetric alterations of genetic malformations, traumas and postoncologic scars considered as a devastating disease. Their reconstruction is a challenge for the plastic surgery specialist due to the complexity of facial aesthetics in which a set of structures that guarantee the psychosocial integrity of the patient and his validism are harmonized. Lipotransfer is presented as a treatment alternative, which has evolved with the purpose of adjusting to the needs of usefulness and feasibility Objective: to analyze the scientific-social impact of lipotransfer in the treatment of facial deformities as an example of scientific progress in Plastic Surgery in Villa Clara Province. Method: the medical literature published in Spanish and English languages was reviewed, Google Scholar and PubMed search engines were used, SciELO and Oxford digital libraries and Medline database were consulted and appropriate key words were used. Conclusions: lipotransfer with platelet-rich plasma in the treatment of facial deformities constitutes a viable, safe, economical treatment alternative with satisfactory results that satisfies the patient and restores the anatomical and functional integrity of the damaged structures, which allows its validation and is an example of scientific progress in plastic surgery in the province. [ABSTRACT FROM AUTHOR]

Introduction: personal appearance is a variable of great importance to understand the psychosocial sphere of the individual. Thanks to the development of Plastic Surgery, almost all the external elements of a person can be modified and an imperfection can be molded or transformed in relation to the subjective appreciation and conceptualization of beauty. The consensual decision to implant prostheses to solve breast defects is valued by medical ethics. In 2017, prosthetic implantology for aesthetic purposes was initiated in the hospital in patients with breast augmentation. Objective: to assess ethical aspects related to prosthetic plastic surgery in today's society and the impact of its outcome on the psychosocial function of patients. Method: in September 2020, a bibliographic review of the medical literature published in the last 18 years, in Spanish and English, was carried out. The Google Scholar search engine was used. Development: plastic surgery procedures modify personal appearance and directly increase the psychological and social wellbeing of patients; prosthetic implantology techniques imply immediate and relevant results. Conclusions: breast augmentation surgery with prostheses has a positive and immediate impact on patients' overall satisfaction and projects them to higher levels of personal and social performance with new reinforced self-image and positive aspirations. [ABSTRACT FROM AUTHOR]