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Features several essays on the development of feminism. Links between gender and production/consumption; Articulation of the gendered culture of the American luxury hotel; Gap between male sales force and female customers; Analysis on the political and social implications of the marketplace movement.

Discusses the Dis-Para-Sim Marketing Channel Game, a role-playing exercise contributing to student understanding of important relationships within marketing channels. Conceptual basis of the marketing channel game; Sample scenario for the marketing channel game; Impact on classroom learning development; Responsibilities of the instructor during the exercise.

In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled "liberatory postmodernism." By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins with a discussion of the philosophical foundations of modernism and postmodemism followed by a cultural critique of modernism-exposing, for example, the modernist distinction between production and consumption and the privileging of production over consumption. We demonstrate how postmodernism is concerned with the reversing of the conditions of modernity and with a wide range of issues regarding the construction of the subject (i.e., the consumer), the role of the symbolic in consumption processes, the notion of the spectacularization of life, the creation of the hyperreal, and the cultural signification of fragmentation. We conclude the article with a proposal for an epistemology of consumption that subsumes scientific knowledge under a broader category of narrative knowledge and recognizes multivocality of consumption forms. [ABSTRACT FROM AUTHOR]