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This paper investigates the influence of socio-demographic characteristics of domestic leisure travellers on evaluation of service experience equity in three hotels offering hedonic service in Kaduna city, Nigeria. Data for this research were obtained using 284 questionnaires, and the results of this research indicate a non-existence of an association between educational status and the dimensions of service experience equity while gender, age, marital status, type of occupation, and income level significantly affect at least one dimension in varying proportion. On the overall, income level of leisure travellers has the highest significant main effect on evaluation of service experience equity in the hotels. Moreover, higher income earners tend to show high expectation, and preference for quality, alluring hedonic service. [ABSTRACT FROM AUTHOR]

The hotel industry in Minna, Nigeria has experienced tremendous growth in numbers in recent times. Despite this growth, nothing seems to be known about the quality of services provided to customers by these hotels from the customers’ viewpoint. Thus, this study investigates the relationships between service quality, perceived value, customer satisfaction and behavioral intention in the hotel industry in the town of Minna, Nigeria. A structural equation modeling (SEM) approach was applied to test the proposed conceptual framework using data collected from 263 customers in eight 4-star hotels. The descriptive statistics result indicates that fairly appreciable quality services are rendered by the hotels and the structural model suggests that perceived value has a significant impact on the relationship between customer satisfaction and behavioral intention. The findings of this study provide implications for the operators of hotels in Minna to continue to improve services rendered so as to enhance customers’ satisfaction in order to gain their loyalty. [ABSTRACT FROM PUBLISHER]