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The article announces that U.S. Secretary of Defense Rober Gates reordered major defense acquisition priorities. He states that the Congressional Weapons Acquisition Reform Act of 2009 should improve the procurement process. He adds that changing the Service's habit of placing parochial interests above the national interest will continue to get overpriced weapons systems for the wrong wars.

The article focuses on the importance of knowing one's enemy's intentions, tactics, and vulnerabilities. Operating in a foreign land can be a minefield. Few members of the armed forces will be familiar with cultural traditions of the countries in which they operate. The article states that winning a conflict means more than subduing an enemy. Understanding the culture and social factors peculiar to countries in which Americans are most likely to be deployed will make the environment work to the U.S. advantage.

Describes the activities and behavior of an Illinois mud turtle. Distinguishing features of the turtle; Description of the Big Sand Mound in eastern Muscatine County, Iowa; Activities of turtles after hibernation; How female mud turtles lay their eggs; Adaptive behavior of turtles in various conditions and environment.

Features the interior of the house of `Victoria' periodical's contributing editor Kim Freeman in New York City. Living room; Use of knitting bags as decoration; Bathroom.

Presents a letter to the editor in response to "Space: The Final [Archaeological] Frontier" in the November/December 2004 issue of "Archaeology."

The article discusses how the Panel on Roles and Missions of the U.S. House Armed Services Committee (HASC) is seeking ways to best reform the Defense Department and interagency bureaucracy. The panel hopes to improve management on three categories: inter service rivalries, defense wide management problems, and interagency tensions over nation-building and intelligence. HASC Chairman Representative Ike Skelton and his colleagues in the panel are soliciting the input of "Armed Forces Journal" readers from senior officers down to enlisted men.

Reports on the growing popularity of digital television in the cable industry. Public relations problems encountered by the cable television industry; Cash flow generated by Comcast in 2000; Growth forecast on digital cable by 2005; Solution for cable operators on the video-on-demand application.

Discusses the status of the cable television industry with the launching of high-technology services as of June 2001. Views on the customer services of cable operators; Popularity of digital cable; Information on video-on-demand; Importance of digital and high-speed data. INSET: Smooth operators.

States that United States advertising agencies need to find ways of reaching television (TV) viewers as digital video recorders like TiVo and ReplayTV change the way they interact with TV programs. Effect of digital video recorders and Internet-over-TV companies on traditional media; Challenges for marketers and advertisers; Implications of the personal recorders for program scheduling.

Discusses changes in television (TV) advertising in the United States as of May 2000. Effect of both digital video recorders such as ReplayTV and Tivo and Internet-over-TV companies on traditional media; Outlook for TV advertising; Comments from some industry executives.

Features Tom Freston, chairman of MTV Networks. Relationship with CBS chairman Mel Karmazin; Growth of MTV Networks' brands under Freston's management; Career background of Freston.

Deals with the investments made by Bill Gates, chairman of Microsoft Corp. at Comcast company. Implications of the investments; Comments from Fred Moran, managing director of ING Barings; Emergence of digital television technology in cable networks.

Reports on the investments in the cable industry to transform cable wires as conduit for the next generation of media services. Amount paid by Microsoft Corp. co-founder Paul Allen to acquire Marcus Cable; Other investors in cable companies; Some of the services created to compete against digital subscriber lines. INSETS: Time Warner Is Leading the Pack in the Race to the Future;`This is a whole new medium'.

Focuses on the issues discussed at the National Cable Television Association's Cable 1999 conference held in Chicago, Illinois. Information on the broadband future of the television industry; Problems faced by local cable operators regarding the delivery of broadband services; Details on digital television service.

Focuses on the consolidation among cable network and telecommunication companies. Implication of the investment of Microsoft in Comcast on the merger trend; Acquisition deals of Paul Allen of Vulcan Ventures; Other companies implementing the strategy; Overview of the deal between MediaOne and AT&T.

Focuses on optimizer computer programs that helped advertising agencies in selecting time offered at programs of television networks. Benefits; Remarks from Larry Cole of Ogilvy & Mather; Caution from Mickey Mark of Creative Media.

Examines the overall performance of the television broadcasting industry in the United States as of September 1998. Broadcast networks; Syndication; Cable television; Performance ratings; Competition among television programs; Improvement in shows' programming content and star quality; Implications for advertising revenues. INSET: The view from adland..

Reports that in the wake of Tele-Communications Incorporated's order of digital set-top boxes in December 1997, networks are rushing to form digital netlets in 1998 to run on the level of service. Information about digital network business; Companies that see a future in digital networks; One sticking point for digital networks.

The article offers advertising predictions for network television for 2008. The author discusses predictions that advertising revenue for television will increase but that viewer numbers will decline due to a lack of scripted programs resulting from a strike by television writers. The lower cost of reality programming could help television networks regain some profits but may result in lower ratings. A possible strike by television actors could affect the production of television programs.

The article evaluates the 9000 Series Joysticks from APEM Components Inc.

Focuses on digital services offered by cable television networks in the United States. Telephone companies which rival cable operators; Number of digital set-top boxes deployed; Competition between DirecTV and Echostar. INSET: DBS Dishing Distribution for Cable Nets.

Offers predictions about the growth of the advertising business in the United States cable television industry in 2000. Commitment of cable content companies to original programming; Advantages of cable television's link to the Internet and other media's technologies; Comparisons to the broadcast network business.

Looks at the status of the cable advertising business and the broadcast networks. Outlook for cable business and television advertising; Improvements in cable services; Comments from some industry executives.

Focuses on the marketing plans of kid television and cable networks in the United States. Marketing partners of cable network Nickelodeon for promoting the movie `Rugrats in Paris'; Sales projection for the `Powder Puff' apparel line of Cartoon Network; Focus of Fox Family Channel on music-based programming.

Focuses on the marketing plans of the children's cable television (TV) networks in the United States for the 2000 season. Branding strategy of Nickelodeon; Marketing at Cartoon Network; TV program offerings of Fox Family Channel.

Focuses on the proposed merger between Time Warner and America Online (AOL) companies in 2000. Overview of the merger deals; Implication of the merger; Comments from Steve Case, chairman of the proposed AOL Time Warner. INSETS: The Soldiers of Convergence, by Kipp Cheng;Challenge by Feds Unlikely, by Alicia Munday.

Profiles Joe Abruzzo, executive vice president, director of marketing and media research for Young & Rubicam's The Media Edge. Work duties; Description of his office; Career background; Comments from his colleagues.

Covers information on the ways and techniques of cable television in their programming to increase and hold their viewership amid competition. Comments from Brian Graden, MTV's executive vice president of programming and production; Information on the management of Stephen Chao of USA Networks; Danger of playing the provocative card in programming.

Features Joe Abruzzo, executive vice president, director of marketing and media research for Young and Rubicam's advertising agency The Media Edge. Comments by Abruzzo's colleagues on his ability as a marketing researcher; Career background of Abruzzo; Reasons he left Nielsen Media Research; Importance of research in media decisions according to Abruzzo.

Lists cable television networks in the United States and presents information on shows, series, specials and movies that they will launch. A&E; American Movie Classics; Black Entertainment Television; Cartoon Network.

Announces news on the television and radio industry in the United States as of September 27, 1999. Report released by Myers Mediaeconomics Media and Marketing Spending Forecasts; Forecast of Myers on other media spending; Suit filed by KWOD-FM station owner Royce International Broadcasting against David J. Field of Entercom Communications.

Presents articles pertaining to mass media in the United States. Move of Fox Family Channel in creating a department dedicated to the development of prime-time scripted series; Role of Nancy Redford in the department; Newspaper advertising expenditures for the first half of 1999; Retail category.

Presents news briefs on media services in the United States as of August 1999. Setback in the creation of low-power frequency modulation stations by the Federal Communications Commission; Selection of Danyel Smith as editor at large at Time Inc.; Promotion of television executive Barry Meyer to chairman and chief operating officer of Warner Bros.

Deals with provocative and offensive programs on cable television. Reasons for showing these programs; Impact on viewership and audience share; Overview of shows from USA Networks, TBS SuperStation, Turner Television Network and other cable networks.

Presents updates on mass media in the United States as of May 10, 1999. Information on ESPN lawsuit against Major League Baseball; Details on the acquisition of KSL Media by True North Diversified Companies; Appointment of Walter Liss as president of American Broadcasting Company's television stations.

Profiles International Business Machines Corp. negotiator Virginia Rowe. Recognition of her achievements in planning at the 1998 Media All-Stars awards from the periodical `Mediaweek'; Strategies in brainstorming, negotiations and managing people; Comments.

Presents news updates on television broadcasting in the United States as of January 25, 1999. Acquisition of PrimeStar by DirectTV; Information on a trio of amplified antennas introduced by Terk Technologies Corp.; Findings of a study on the syndication of network television series.

Profiles Ogilvy & Mather associate media director Virginia Rowe. Rowe's approach to management; Responsibility as overseer of the advertising account of International Business Machines Corp.; Rowe's educational background; Career history.

Highlights discussions during the May 1998 National Cable Television Association convention in Atlanta, Georgia concerning the digital future of the industry in the United States. Includes Tele-Communications Inc.'s official position on carrying broadcasters' high-definition television signals; Elements of the digital debate; Bill Gates' efforts to woo cable operators into partnerships with Microsoft.

Presents news on television (TV) networks, radio and other media companies in the United States. Increase in commercial spots and advertisements of Bravo, a cable TV company; Details on the media proposals for the survival story of a rescued snowboarder in California; Purchase of two radio properties by Chancellor Media Corp.; Corporate sponsorship for the revival of the `Superstar' TV sports program.