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This article presents some of the theoretical-epistemological assumptions and methods which underpin Narrative Analysis in Brazil. In the niche we have carved out for ourselves, we combine (auto)ethnographic techniques with analytical tools which draw on both narrative analysis and sociolinguistics, as well as discourse analysis more widely speaking. In this paper, we especially seek to address what we consider the symbiotic relationship between the aforementioned field of study and contemporary transdisciplinary social research. This is done by showcasing examples of narrative research carried out in Brazil, particularly those motivated by sociopolitical concerns. Moreover, we aim to contribute to the debate ignited in post-truth times by the performative view we take of language, and so to speak narrative, by contemplating the practical repercussions of innovations stemming from the current state of affairs within the context of our own investigations. [ABSTRACT FROM AUTHOR]