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This research contributes to the debate on the determining factors that support access to global value chains by companies belonging to emerging clusters in transition economies. The role of these economies is becoming increasingly relevant in a global world, where discovering new opportunities is focused on increasing market knowledge in order to offer the appropriate products. From a geographical approach, managing both the knowledge flows circulating within the cluster and those coming from external sources can have a positive effect on the companies' international presence. To analyse these research questions, the wine industry cluster in the Muntenia-Oltenia region of Romania was studied. This wine-growing territory is also known as Romanian Tuscany due to its geographical location. In this area, the wineries have different characteristics depending whether or not they have international projection. The results suggest that local knowledge of the cluster, managed through the network of connections, is necessary for the international presence of the cluster. Moreover, there is a multiplier effect in those wineries where there is foreign ownership, due to their international entrepreneurial character. In summary, this paper contributes to a better understanding of how companies in an emerging cluster work in order to access global value chains. [ABSTRACT FROM AUTHOR]

Starting from the theoretical concepts that define the maintenance strategies for the international market, this paper presents the results of a quantitative research survey conducted among Romanian consumers of wine. What is aimed at is to know their attitudes and opinions referring to wine imports in order to identify a strategy for the entrance on the Romanian market of the French wine producer Louis Latour, which is imposed by the need to maintain sales in the context of demand shrinking on the home market. The conclusion of the quantitative research conducted on a sample of 402 people from all country regions reveals the opportunity of entering the Romanian market by using indirect export as a way of entering the market. [ABSTRACT FROM AUTHOR]