1. ROGER SIBONI.
- Author
-
Ashman, Anastasia
- Subjects
- *
COMPUTER software industry , *CHIEF executive officers ,CUSTOMER relations software - Abstract
Interviews Roger Siboni, chief executive of E.piphany, about his customer relationship management (CRM) software company. Company background; Definition of CRM; Differences between the CRM needs of companies that have started on the Web and traditional businesses; Difference between E.piphany's targeted and effective marketing and personalization; Lack in CRM solutions available in the market.
- Published
- 2001